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Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- Disney Eliminates Its Metaverse Division as Part of Company’s Layoffs Plan (The Wall Street Journal)
- Amazon loses bid to toss consumer antitrust lawsuit (Reuters)
- Announcing the launch of the new Ads Transparency Center (Google)
- Meta to Let Users Opt Out of Some Targeted Ads, but Only in Europe (The Wall Street Journal)
- Importing GA4 conversions into Google Ads (Ad World Experience)
- 5 must-know Reddit Ads tactics for B2B marketers (Search Engine Land)
- Twitter’s top 500 advertisers could get free verification (Search Engine Land)
- Bipartisan US lawmakers introduce bill aimed at Google, Facebook ad clout (Reuters)
- Bing Chat To Ultimately Remove Chat Limits (Search Engine Roundtable)
- Influencer marketing metrics you should be tracking (Supermetrics Blog)
- TikTok Works to Reassure US Users, and Avoid a Ban in the Region (Social Media Today)
- The AMERICA Act May Finally Bring Much-Needed Common Sense Rules To Digital Advertising (Ad Exchanger)
- TikTok: why the app with 1bn users faces a fight for its existence (The Guardian)
- 20+ Connected TV Statistics & Advertising Insights for 2023 (Tinuiti)
- ChatGPT banned in Italy (The Independent)
Meta will soon allow EU-based users to opt out of ads personalization using any data other than broad demographic features, after the company was handed a record-breaking GDPR fine for using *first-party* data to target ads without consent. https://t.co/ayYAbRRsbX
— Eric Seufert (@eric_seufert) March 30, 2023
The only counter to this is using Net Present LTV — which (IMO) allows you to balance growth w/ sustainability — assuming you’ve dialed in the discount rate.
— Sam (@DigitalSamIAm) March 31, 2023
Attention Meta advertisers:
Learn how to control your ad targeting, view reporting breakdowns, and set specific UTMs for Advantage+ Shopping Campaigns (ASC) with this helpful guide:
— Barry Hott ☄️ (@binghott) March 29, 2023
What are your thoughts on reverse type? 🖥️
Did you know it can dramatically decrease reading comprehension?
Here’s everything you need to know about reverse type and why you should use it sparingly. 👇👇👇
— Joe Putnam | Conversion Engine DTC Marketing (@JosephPutnam) March 31, 2023