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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – March 24, 2023


ICYMI posts are sponsored by:

Online Advertising Academy Logo


Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:

  • How Netflix could up the ante for advertisers as it explores solutions to its ad tech conundrum (Digiday)
  • Try Bard and share your feedback (Google)
  • Google Local Services Ads Updated The Industry & Services Selector (Search Engine Roundtable)
  • PPC salaries 2023: How much do in-house, self-employed, and agency search marketers make (Search Engine Land)
  • PPC Salary Survey – PDF version (Take Some Risk)6 new Reddit Ads Manager features
  • 6 new Reddit Ads Manager features (Search Engine Land)
  • The 10 Craziest Moments From Congress’ TikTok Ban Hearing (Gizmodo)
  • Key takeaways from TikTok hearing in Congress – and the uncertain road ahead (The Guardian)
  • Utah bans under-18s from using social media unless parents consent (The Guardian)
  • Instagram Adds Reminder Ads and Promoted Results in Search (Social Media Today)
  • 3 new Google Discovery ads features (Search Engine Land)
  • The new Bing making (small) gains on Google Search (Search Engine Land)
  • ChatGPT plugins (OpenAI)
  • TikTok CEO says company scans public videos to determine users’ ages (TechCrunch)
  • TikTok’s Future Remains Under a Cloud After CEO’s Appearance Before Congress (Social Media Today)
  • Experiment changes in Google Ads scripts (Google Ads Developers Blog)
  • Amazon, other retailers revamp ‘free’ shipping as costs soar (Reuters)

Maybe I didn’t say it loudly enough for the US tech press, Sheryl Sandberg and Mark Zuckerberg will go under oath in the next month about their “Jedi Blue” deal with Google. That would be a Sherman section 1 violation. I’ll let @matthewstoller explain why that matters. https://t.co/KJ8L5W3Osm pic.twitter.com/EtwSQfuNXL

— Jason Kint (@jason_kint) March 18, 2023

The GA4 deadline is fast approaching.
UA properties will stop processing new data on *July 1*.

That means new data will stop flowing from UA properties into Google Ads which could significantly impact campaign performance.

— AdsLiaison (@adsliaison) March 23, 2023

Cost Caps vs Low Cost

The weekly DTC showdown…

What ACTUALLY happens when an ad account switches to only using cost caps?

In-depth ad account screenshots and breakdown👇

— Nick Bauer (@nicholassbauer) March 22, 2023

Filed Under: ICYMI, News

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marketingsoph Sophie Logan @marketingsoph ·
3 Apr

Hello incredibly dramatic & over the top Google Ads alert.

One low-performing keyword can HARM MY WHOLE ACCOUNT?

This is a ridiculous alert. What kind of language is that to describe having low CTR keywords in an account?

#GoogleAds #PPCChat #PPC

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chriskos Chris Kostecki @chriskos ·
3 Apr

Still looking for examples of Google Ads Led Forms opening on a Google hosted page that appears to be on the destination host domain.

#ppcchat

Chris Kostecki @chriskos

#ppcchat Does anyone us Lead Form Extensions & have seen the experience change recently? Looking for any documentation. Current experience hijacks the click with display url of domain/form instead of having it as a serp option INSTEAD of clicking to site.

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ppckirk Kirk Williams @ppckirk ·
3 Apr

#ppcchat gosh it's going to be quiet around here without @Ben__Kruger mixing things up. 😆

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