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Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I though worth sharing:
- Bing Search Featured Answers Might Be Replaced By Bing Chat Answers (Search Engine Roundtable)
- What’s working in Ads Right Now – March 2023 (Foxwell Digital)
- Meta to Lay Off Another 10,000 Workers (The New York Times)
- Google announces AI features in Gmail, Docs, and more to rival Microsoft (The Verge)
- Update on Meta’s Year of Efficiency (Meta)
- Microsoft just laid off one of its responsible AI teams (Platformer)
- Scaling Performance Max Campaigns Profitably: Introducing the ZATO Ghostbusters PMax Campaign (Zato Marketing)
- New Google Analytics custom channel groups (Search Engine Land)
- Want access to OpenAI’s new GPT-4? Here’s how to get it (Know Techie)
- TikTok CEO’s Message to Washington: A Sale Won’t Solve Security Concerns (The Wall Street Journal)
- Microsoft Advertising Broad Match Modifier Now Use Broad Match Instead Of Phrase Match On Bing (Search Engine Roundtable)
- Pinterest’s quiet battle for ad dollars is getting louder (Digiday)
- Media execs weigh risks, challenges of generative AI (Digital Content Next)
- Facebook Doesn’t Know What It Does With Your Data, Or Where It Goes: Leaked Document (Vice)
- TikTok nears the endgame (Platformer)
There’s never been a better time for DTC and Facebook-first advertisers to test Performance Max.
Why?
👉 New campaign updates
👉 Data pool gets better every day
👉 Ability to run “social style” campaignsLet’s get threading! 🧵 👇#PPCChat #PerformanceMax #GoogleAds pic.twitter.com/36oQmdYEVU
— Menachem Ani (@MenachemAni) March 15, 2023