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Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I though worth sharing:
- The latest threat of TikTok bans have caused marketers to raise an eyebrow (Digiday)
- Google Business Profile Products Show In Google Shopping Results (SEO Roundtable)
- Bye-bye cookies, hello customer-centricity… This is the year it all happens (The Drum)
- Google announces Performance Max for travel goals (Search Engine Land)
- New ways to drive hotel bookings and reach travelers (Google Ads)
- [Performance Max] audience signals, revisited (Nils Rooijmans)
- Google expands Local Service Ads to more than 70 new businesses (Search Engine Land)
- Local Services Ads now supports more businesses (Google Ads)
- Scam callers are using AI voices to trick their victims (Know Techie)
- The Special Formula To Setting Up GA4 Ecommerce (Absolute Digital)
- 10 Reasons Your Website Conversion Rate (CVR) May Have Dropped (Zato Marketing)
- Meta’s Advantage+ Creative Standard Enhancements: What Is It, and Is It Right for Your Ads? (JumpFly)
- Global Head of Microsoft Advertising steps down (Search Engine Land)
Hi #ppcchat! Today I attended the Microsoft Advertising Roadshow
Here are a few 🔑 takeaways I found interesting and are more PPC-focused: (spoiler alert: native PMax is coming :D)
— Alfred Simon (@AlfredSimon) March 9, 2023