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PPCChat

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ICYMI – Great PPC Posts You May Have Missed This Week – March 10, 2023


ICYMI posts are sponsored by:

Online Advertising Academy Logo


 

Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I though worth sharing:

  • The latest threat of TikTok bans have caused marketers to raise an eyebrow (Digiday)
  • Google Business Profile Products Show In Google Shopping Results (SEO Roundtable)
  • Bye-bye cookies, hello customer-centricity… This is the year it all happens (The Drum)
  • Google announces Performance Max for travel goals (Search Engine Land)
  • New ways to drive hotel bookings and reach travelers (Google Ads)
  • [Performance Max] audience signals, revisited (Nils Rooijmans)
  • Google expands Local Service Ads to more than 70 new businesses (Search Engine Land)
  • Local Services Ads now supports more businesses (Google Ads)
  • Scam callers are using AI voices to trick their victims (Know Techie)
  • The Special Formula To Setting Up GA4 Ecommerce (Absolute Digital)
  • 10 Reasons Your Website Conversion Rate (CVR) May Have Dropped (Zato Marketing)
  • Metaโ€™s Advantage+ Creative Standard Enhancements: What Is It, and Is It Right for Your Ads? (JumpFly)
  • Global Head of Microsoft Advertising steps down (Search Engine Land)

Hi #ppcchat! Today I attended the Microsoft Advertising Roadshow

Here are a few ๐Ÿ”‘ takeaways I found interesting and are more PPC-focused: (spoiler alert: native PMax is coming :D)

โ€” Alfred Simon (@AlfredSimon) March 9, 2023

Filed Under: ICYMI, News

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duanebrown avatar; Duane Brown ๐Ÿ‡จ๐Ÿ‡ฆ๐Ÿณ๏ธโ€๐ŸŒˆ 4x Vax'ed! @duanebrown ·
23h 1709106141240725557

I really like Satya Nadella and his book from a number of years ago. #ppcchat

Reply on Twitter 1709106141240725557 Retweet on Twitter 1709106141240725557 0 Like on Twitter 1709106141240725557 1 Twitter 1709106141240725557
kasimaslam avatar; Kasim Aslam @kasimaslam ·
2 Oct 1708982389118996589

Follow Ralph Burns' tip and ask the agency about their reps.ย 

Full episode ๐Ÿ’ฉ https://www.youtube.com/watch?v=7a_wLbTIFgc

#digitalmarketing #ppcchat #marketingagency

Image for the Tweet beginning: Follow Ralph Burns' tip and Twitter feed video.
Reply on Twitter 1708982389118996589 Retweet on Twitter 1708982389118996589 0 Like on Twitter 1708982389118996589 0 Twitter 1708982389118996589
AnthonyHigman avatar; Anthony Higman @AnthonyHigman ·
2 Oct 1708964003202892279

Google ads tip!

Seeing lots of new weird URL's in your Google ads account?

Add "Com" as a negative to one of your negative keywords lists.

#PPCchat

Reply on Twitter 1708964003202892279 Retweet on Twitter 1708964003202892279 0 Like on Twitter 1708964003202892279 2 Twitter 1708964003202892279
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