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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – March 10, 2023


ICYMI posts are sponsored by:

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Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I though worth sharing:

  • The latest threat of TikTok bans have caused marketers to raise an eyebrow (Digiday)
  • Google Business Profile Products Show In Google Shopping Results (SEO Roundtable)
  • Bye-bye cookies, hello customer-centricity… This is the year it all happens (The Drum)
  • Google announces Performance Max for travel goals (Search Engine Land)
  • New ways to drive hotel bookings and reach travelers (Google Ads)
  • [Performance Max] audience signals, revisited (Nils Rooijmans)
  • Google expands Local Service Ads to more than 70 new businesses (Search Engine Land)
  • Local Services Ads now supports more businesses (Google Ads)
  • Scam callers are using AI voices to trick their victims (Know Techie)
  • The Special Formula To Setting Up GA4 Ecommerce (Absolute Digital)
  • 10 Reasons Your Website Conversion Rate (CVR) May Have Dropped (Zato Marketing)
  • Meta’s Advantage+ Creative Standard Enhancements: What Is It, and Is It Right for Your Ads? (JumpFly)
  • Global Head of Microsoft Advertising steps down (Search Engine Land)

Hi #ppcchat! Today I attended the Microsoft Advertising Roadshow

Here are a few 🔑 takeaways I found interesting and are more PPC-focused: (spoiler alert: native PMax is coming :D)

— Alfred Simon (@AlfredSimon) March 9, 2023

Filed Under: ICYMI, News

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ppckirk Kirk Williams @ppckirk ·
50m

Going to record a podcast today with @Ben__Kruger digging into "Improving the Google Rep + Advertiser Relationships". What questions should I ask, or things should I bring up #ppcchat?

(We'll hit the normal things discussed on Twitter but I don't want to miss any ponderings)

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esperinbound Esper Inbound @esperinbound ·
50m

5 must-know Reddit Ads tactics for B2B marketers
https://buff.ly/3KgNl9b
#ppcchat #esperfeed

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optmyzr Optmyzr @optmyzr ·
1h

We got a special host for a special PPC Town Hall in @navahf this time.

Join her, @motokohunt, @runnerkik, & @andreacruz92 on PPC Town Hall in 1 hour: https://www.youtube.com/watch?v=lACqzQxFAJA

#ppcchat

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