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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – February 24, 2023


ICYMI posts are sponsored by:

Online Advertising Academy Logo


Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:

  • Microsoft proposes AI ads in Bing (Search Engine Land)
  • The Top 30 Digital Marketing LinkedIn Accounts (The Online Advertising Guide)
  • Landmark internet cases go before the US Supreme Court (Financial Times)
  • Tech giants from Google to TikTok face tougher E.U. rules (NBC News)
  • How to Improve Customer Acquisition on Facebook and Instagram (Social Media Examiner)
  • Bulk data export: a new and powerful way to access your Search Console data (Google Search Central)
  • 10 Examples of Strategically Using SEO & PPC Data Together (Seer Interactive)
  • Social media subscriptions and the internet’s grand bargain (Mobile Dev Memo)
  • How US State Privacy Laws Differ (Street Fight Magazine)
  • Tech Giants On Trial: Why Gonzalez v. Google Matters (Search Engine Journal)
  • Has Amazon Broad Match Become Too Broad? (JumpFly)
  • TikTok’s Expanding Access to its Research API, Enabling More Analysis of How it Works (Social Media Today)
  • Amazon closes its acquisition of One Medical, but scrutiny of the deal is not over (CNN Business)
  • For tech giants, AI like Bing and Bard poses billion-dollar search problem (Reuters)
  • Prometheus: Why Bing AI Chat Is So Fast & Up-To-Date (Search Engine Roundtable)
  • New ways to multiply your results with Performance Max (Google Ads)
  • Ads In The New Bing Chat Interface (Search Engine Roundtable)
  • The First Edition Of AdExchanger’s Commerce Newsletter, And We Go For Max Effect (AdExchanger)
  • Social media engagement hits a new low, except for TikTok (Search Engine Land)
  • Performance Max – Managing the Automated (Closed Loop)
  • The iRobot Deal Would Give Amazon Maps Inside Millions of Homes (Wired)

Last week I discussed how bad data causes most lead-gen Performance Max campaigns to fail and five ways to avoid that trap.

Today, I’m answering 5 of the common questions I hear about optimizing these correctly. 👇#PerformanceMax #GoogleAds PPCChat pic.twitter.com/BEZGxmwf9c

— Menachem Ani (@MenachemAni) February 20, 2023

1/ Have I gotten enough sleep to coherently live-tweet the Gonzalez v. Google #Section230 argument at SCOTUS?

Let’s find out!https://t.co/qpzyYrSuqX pic.twitter.com/CrBGmWmbDC

— Corbin K. Barthold (@corbinkbarthold) February 21, 2023

Today, as part of our quarterly transparency reporting, we’re sharing updates on the actions we’ve taken to protect public debate and people’s ability to connect during the war in Ukraine and the protests in Iran: https://t.co/OdmnLG5MLm

— Meta Newsroom (@MetaNewsroom) February 23, 2023

🌟 Several PMax announcements today — thanks to your feedback!

You likely saw account-level negative keywords started rolling out next month for brand suitabilty & other purposes. Now coming soon are…

— AdsLiaison (@adsliaison) February 23, 2023

Filed Under: ICYMI, News

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duanebrown avatar; Duane Brown 🇨🇦🏳️‍🌈 4x Vax'ed! @duanebrown ·
3 Oct 1709106141240725557

I really like Satya Nadella and his book from a number of years ago. #ppcchat

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kasimaslam avatar; Kasim Aslam @kasimaslam ·
2 Oct 1708982389118996589

Follow Ralph Burns' tip and ask the agency about their reps. 

Full episode 💩 https://www.youtube.com/watch?v=7a_wLbTIFgc

#digitalmarketing #ppcchat #marketingagency

Image for the Tweet beginning: Follow Ralph Burns' tip and Twitter feed video.
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AnthonyHigman avatar; Anthony Higman @AnthonyHigman ·
2 Oct 1708964003202892279

Google ads tip!

Seeing lots of new weird URL's in your Google ads account?

Add "Com" as a negative to one of your negative keywords lists.

#PPCchat

Reply on Twitter 1708964003202892279 Retweet on Twitter 1708964003202892279 0 Like on Twitter 1708964003202892279 2 Twitter 1708964003202892279
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