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PPCChat

The Official Home of the Twitter Chat

Coping with Diminishing Data in PPC – February 21, 2023

This week’s chat was hosted by Julie Friedman Bacchini and the topic was “Coping with Diminishing Data in PPC.”

Questions

Q1: What are the main types of data you regularly work with in PPC? From what sources?

Q2: Do you find you have less PPC data to work with now than you had previously? What types of data, specifically, are diminished or less available?

Q3: Has the quality and/or reliability of your PPC data changed? Where or in what way has it changed the most?

Q4: Are there any data points that you can no longer access or use because they have gone away? What type of data falls into this category for you? How are you handling the data loss?

Q5: If you could wave a wand and change something about PPC data today, what would it be and why?

Q6: Are there any data points you’re worried about diminishing or going fully away in the near future? What’s got you concerned about these particular data points?

Recaps

Read the full chat recap here.

Listen to the podcast recap here.

Audio Chat

https://twitter.com/i/spaces/1djxXlvwWvoxZ

Filed Under: Chat Recaps

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Chat Recaps

  • ICYMI – Great PPC Posts You May Have Missed This Week – March 24, 2023
  • Staying Ahead of the Curve in PPC in 2023 – March 21, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – March 17, 2023
  • Wrangling Peformance Max with Guest Co-host Menachem Ani – March 14, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – March 10, 2023

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ppckirk Kirk Williams @ppckirk ·
46m

Going to record a podcast today with @Ben__Kruger digging into "Improving the Google Rep + Advertiser Relationships". What questions should I ask, or things should I bring up #ppcchat?

(We'll hit the normal things discussed on Twitter but I don't want to miss any ponderings)

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esperinbound Esper Inbound @esperinbound ·
46m

5 must-know Reddit Ads tactics for B2B marketers
https://buff.ly/3KgNl9b
#ppcchat #esperfeed

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optmyzr Optmyzr @optmyzr ·
59m

We got a special host for a special PPC Town Hall in @navahf this time.

Join her, @motokohunt, @runnerkik, & @andreacruz92 on PPC Town Hall in 1 hour: https://www.youtube.com/watch?v=lACqzQxFAJA

#ppcchat

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