This week’s chat was hosted by Julie Friedman Bacchini and the topic was “Coping with Diminishing Data in PPC.”
Q1: What are the main types of data you regularly work with in PPC? From what sources?
Q2: Do you find you have less PPC data to work with now than you had previously? What types of data, specifically, are diminished or less available?
Q3: Has the quality and/or reliability of your PPC data changed? Where or in what way has it changed the most?
Q4: Are there any data points that you can no longer access or use because they have gone away? What type of data falls into this category for you? How are you handling the data loss?
Q5: If you could wave a wand and change something about PPC data today, what would it be and why?
Q6: Are there any data points you’re worried about diminishing or going fully away in the near future? What’s got you concerned about these particular data points?
Read the full chat recap here.
Listen to the podcast recap here.