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Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- What is Consumer Confidence and Why Does it Matter for your DTC Business? (Common Thread Collective)
- Microsoft: Bing saw the largest relevancy jump in search in two decades (Search Engine Land)
- Livestream shopping took China by storm. Now Amazon, TikTok and YouTube are betting the QVC-style pitches will take off in the U.S. (CNBC)
- Updates to Performance Max Improve Transparency (Practical Ecommerce)
- Yes, Elon Musk created a special system for showing you all his tweets first (The Verge)
- Shiny GPT, Paid-Search Comeback, Amazon to ‘Go Big’ on Stores (Near Media)
- Twitter to allow cannabis advertising (Axios)
- The new Bing & Edge – Learning from our first week (Microsoft Bing Blog)
- Google is Robbing You… and You Can’t Stop Them (Taikun Digital)
- Snapchat Investors Day 2023 (Snapchat)
- Snapchat announces 750 million monthly active users (TechCrunch)
- Forget Milk and Eggs: Supermarkets Are Having a Fire Sale on Data About You (The Markup)
- Google asks employees to rewrite Bard’s bad responses, says the A.I. ‘learns best by example’ (CNBC)
- TikTok Provides 70,000 New Data Insights to Help Marketers Maximize Their In-App Efforts (Social Media Today)
- Ex-Googler: Ad revenue is hiding Google’s fundamental problems (Search Engine Land)
- TikTok Tests In-Stream Shopping Options as it Pushes to Build on its Revenue Potential (Social Media Today)
- 3 new Google Analytics 4 updates (Search Engine Land)
- How Susan Wojcicki quietly guided YouTube to video-sharing dominance (Fast Company)
- Facebook Parent Meta Gives Thousands of Workers Subpar Reviews (The Wall Street Journal)
Did you know that bad data is the leading killer of lead-gen Performance Max campaigns worldwide?
Here’s how to set your next campaign up to do well. 👇#GoogleAds #PerformanceMax #PPCChat pic.twitter.com/wwvNaGlAK3
— Menachem Ani (@MenachemAni) February 14, 2023
This report on data brokers selling Americans’ mental health data is an absolutely massive scandal. These morally bankrupt crooks are not only selling aggregated data from apps & devices, but also names & addresses of people diagnosed w/ mental illnesshttps://t.co/HxgEB7GhWn pic.twitter.com/iKloJgdGjU
— Caroline Orr Bueno, Ph.D (@RVAwonk) February 15, 2023