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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – February 17, 2023


ICYMI posts are sponsored by:

Online Advertising Academy Logo


Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:

  • What is Consumer Confidence and Why Does it Matter for your DTC Business? (Common Thread Collective)
  • Microsoft: Bing saw the largest relevancy jump in search in two decades (Search Engine Land)
  • Livestream shopping took China by storm. Now Amazon, TikTok and YouTube are betting the QVC-style pitches will take off in the U.S. (CNBC)
  • Updates to Performance Max Improve Transparency (Practical Ecommerce)
  • Yes, Elon Musk created a special system for showing you all his tweets first (The Verge)
  • Shiny GPT, Paid-Search Comeback, Amazon to ‘Go Big’ on Stores (Near Media)
  • Twitter to allow cannabis advertising (Axios)
  • The new Bing & Edge – Learning from our first week (Microsoft Bing Blog)
  • Google is Robbing You… and You Can’t Stop Them (Taikun Digital)
  • Snapchat Investors Day 2023 (Snapchat)
  • Snapchat announces 750 million monthly active users (TechCrunch)
  • Forget Milk and Eggs: Supermarkets Are Having a Fire Sale on Data About You (The Markup)
  • Google asks employees to rewrite Bard’s bad responses, says the A.I. ‘learns best by example’ (CNBC)
  • TikTok Provides 70,000 New Data Insights to Help Marketers Maximize Their In-App Efforts (Social Media Today)
  • Ex-Googler: Ad revenue is hiding Google’s fundamental problems (Search Engine Land)
  • TikTok Tests In-Stream Shopping Options as it Pushes to Build on its Revenue Potential (Social Media Today)
  • 3 new Google Analytics 4 updates (Search Engine Land)
  • How Susan Wojcicki quietly guided YouTube to video-sharing dominance (Fast Company)
  • Facebook Parent Meta Gives Thousands of Workers Subpar Reviews (The Wall Street Journal)

Did you know that bad data is the leading killer of lead-gen Performance Max campaigns worldwide?

Here’s how to set your next campaign up to do well. 👇#GoogleAds #PerformanceMax #PPCChat pic.twitter.com/wwvNaGlAK3

— Menachem Ani (@MenachemAni) February 14, 2023

This report on data brokers selling Americans’ mental health data is an absolutely massive scandal. These morally bankrupt crooks are not only selling aggregated data from apps & devices, but also names & addresses of people diagnosed w/ mental illnesshttps://t.co/HxgEB7GhWn pic.twitter.com/iKloJgdGjU

— Caroline Orr Bueno, Ph.D (@RVAwonk) February 15, 2023

Filed Under: ICYMI, News

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anthonyhigman Anthony Higman @anthonyhigman ·
10m

YouTube In-feed video ads now include both YouTube networks and no opt out. Specifically for in-feed video ads.

#PPCchat

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ppckirk Kirk Williams @ppckirk ·
1h

Going to record a podcast today with @Ben__Kruger digging into "Improving the Google Rep + Advertiser Relationships". What questions should I ask, or things should I bring up #ppcchat?

(We'll hit the normal things discussed on Twitter but I don't want to miss any ponderings)

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esperinbound Esper Inbound @esperinbound ·
1h

5 must-know Reddit Ads tactics for B2B marketers
https://buff.ly/3KgNl9b
#ppcchat #esperfeed

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