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PPCChat

The Official Home of the Twitter Chat

Making the PPC Industry Better in 2023 – February 7, 2023

This week’s chat was hosted by Julie Friedman Bacchini and the topic was “Making the PPC Industry Better in 2023.”

Questions

Q1: If you had to describe the “state of the PPC industry” in 2023, how would you describe it?

Q2: What is something that you think is really positive about the PPC industry and/or the work that we do?

Q3: What is something that you think is negative or worrisome about the PPC industry and/or the work that we do?

Q4: What kind of change would you like to see happen in the PPC industry in 2023?

Recaps

Read the full chat recap here.

Listen to the podcast recap here.

Audio Chat Link

https://twitter.com/i/spaces/1yNGaNAbLEXJj

Filed Under: Chat Recaps

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Suggest A Topic

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Chat Recaps

  • The Importance of Leaving on Good Terms
  • The PPC decisions that matter most in Q4 2026
  • All Your Google Marketing Live 2026 Questions Answered with Ginny Marvin
  • From Google – Everything Announced at Google Marketing Live
  • Google Marketing Live BINGO Card

Follow #ppcchat On Twitter

AnthonyHigman avatar Anthony Higman @AnthonyHigman ·
9h 2107869973595271226

Google Ads Is Now Pushing SMS For Leads In Our Accounts. Also There Is Now "SMS Messages" Via Google Messages As An Option! I Had Not Seen This Previously.

Also Called This One! LOL

#PPCchat Is Anyone Else Seeing This In Their Accounts?

Image for the Tweet beginning: Google Ads Is Now Pushing Twitter feed image.
Reply on Twitter 2107869973595271226 Retweet on Twitter 2107869973595271226 1 Like on Twitter 2107869973595271226 6 Twitter 2107869973595271226
JumpFly avatar JumpFly @JumpFly ·
13h 2107816634476081553

Dwell time isn’t a confirmed Google ranking factor, but it can reveal how well your pages serve searchers.

Learn how to improve it.

#SEOChat #PPCChat

ttps://www.jumpfly.com/blog/the-seo-value-of-dwell-time-creating-content-that-keeps-visitors-on-your-site/

Reply on Twitter 2107816634476081553 Retweet on Twitter 2107816634476081553 0 Like on Twitter 2107816634476081553 0 Twitter 2107816634476081553
hamiddppasha avatar Hamid Pasha @hamiddppasha ·
6 Oct 2107616128667443611

I think this is the first time that I noticed sponsored ads in Google AI Overviews in Canada.

The surprising thing is that the ad is from a Search Campaign that does not have any broad match type keyword or AI Max settings enabled.

#ppc #ppcchat #googleads

Image for the Tweet beginning: I think this is the Twitter feed image.
Reply on Twitter 2107616128667443611 Retweet on Twitter 2107616128667443611 0 Like on Twitter 2107616128667443611 0 Twitter 2107616128667443611
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