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Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- 20 ChatGPT Prompts for PPC (PPC Ad Editor)
- Yahoo is making a return to search (Search Engine Land)
- Twitter Applies for US Licenses to Facilitate In-App Payments (Social Media Today)
- TikTok CEO to Appear Before US Congress, as Pressure Mounts on the Chinese-Owned App (Social Media Today)
- OpenAI releases tool to detect machine-written text (Axios)
- WTF is AGI? AI terms that every marketer should know (The Drum)
- Mark Zuckerberg says Meta is making this the ‘year of efficiency’ (The Verge)
- How to Block ChatGPT From Using Your Website Content (Search Engine Journal)
- Apple and Google face mounting pressure to remove TikTok from app stores (The Verge)
- Why It Matters that Home Depot Reportedly Gave Meta Shopper Data Without Consent (Street Fight)
- GoodRx Leaked User Health Data to Facebook and Google, F.T.C. Says (New York Times)
- Google Optimize is Going Away. What Now? (Seer Interactive)
- FTC fines GoodRx $1.5 million for sending consumer health data to Google and Facebook (The Verge)
- It sounds like Google’s getting ready to compete with ChatGPT (The Verge)
- Google suffered ‘pullback’ in ad spending over holidays, Alphabet stock falls after earnings (MarketWatch)
- FTC Prepares Possible Antitrust Suit Against Amazon (The Wall Street Journal)
- Twitter Tests New Quick Boost Option for Tweets (Social Media Today)
- Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps (Social Media Today)
Strap in … here comes +50 SMS examples for ecommerce organized into 10 marketing tactics backed by real results.
🧵/ 10 https://t.co/NNzCax0txc pic.twitter.com/ekVZGjNgBb
— Aaron Orendorff (@AaronOrendorff) February 2, 2023