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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – February 3, 2023


ICYMI posts are sponsored by:

Online Advertising Academy Logo


Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:

  • 20 ChatGPT Prompts for PPC (PPC Ad Editor)
  • Yahoo is making a return to search (Search Engine Land)
  • Twitter Applies for US Licenses to Facilitate In-App Payments (Social Media Today)
  • TikTok CEO to Appear Before US Congress, as Pressure Mounts on the Chinese-Owned App (Social Media Today)
  • OpenAI releases tool to detect machine-written text (Axios)
  • WTF is AGI? AI terms that every marketer should know (The Drum)
  • Mark Zuckerberg says Meta is making this the ‘year of efficiency’ (The Verge)
  • How to Block ChatGPT From Using Your Website Content (Search Engine Journal)
  • Apple and Google face mounting pressure to remove TikTok from app stores (The Verge)
  • Why It Matters that Home Depot Reportedly Gave Meta Shopper Data Without Consent (Street Fight)
  • GoodRx Leaked User Health Data to Facebook and Google, F.T.C. Says (New York Times)
  • Google Optimize is Going Away. What Now? (Seer Interactive)
  • FTC fines GoodRx $1.5 million for sending consumer health data to Google and Facebook (The Verge)
  • It sounds like Google’s getting ready to compete with ChatGPT (The Verge)
  • Google suffered ‘pullback’ in ad spending over holidays, Alphabet stock falls after earnings (MarketWatch)
  • FTC Prepares Possible Antitrust Suit Against Amazon (The Wall Street Journal)
  • Twitter Tests New Quick Boost Option for Tweets (Social Media Today)
  • Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps (Social Media Today)

Strap in … here comes +50 SMS examples for ecommerce organized into 10 marketing tactics backed by real results.

🧵/ 10 https://t.co/NNzCax0txc pic.twitter.com/ekVZGjNgBb

— Aaron Orendorff (@AaronOrendorff) February 2, 2023

Filed Under: ICYMI, News

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beyondthepaid Melissa L Mackey @beyondthepaid ·
42m

No, I haven't blurred or cropped anything out. This is every page on Google Ads today. Have to refresh to get pages to load. Very inefficient cc @adsliaison

#ppcchat

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esperinbound Esper Inbound @esperinbound ·
43m

Unlike the never-ending ‘year of mobile,’ AI-powered search really is the next big thing
https://buff.ly/40AOGgy
#ppcchat #esperfeed

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esperinbound Esper Inbound @esperinbound ·
1h

How the March 2023 Google core update compared to previous core updates
https://buff.ly/3U7P44h
#ppcchat #esperfeed

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