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Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- Meta, Twitter, Microsoft and others urge Supreme Court not to allow lawsuits against tech algorithms (CNN Business)
- Spotify to Lay Off 6% of Employees, Chief Content and Advertising Officer Dawn Ostroff to Exit (Variety)
- As venture capital markets cool, startups consider debt and loans as alternative financing options (GeekWire)
- US Sues Google Over Ad Market in Escalation of Antitrust Fight (Bloomberg Law)
- YouTube Tests New Location Tagging Element in the Shorts Upload Process (Social Media Today)
- Tiktok’s enshittification (Pluralistic)
- ChatGPT & Paid Media Mythbusting (Knucklepuck)
- DOJ’s new suit puts Google’s ad business at risk (Axios)
- Performance Max for B2B: 4 best practices (Search Engine Land)
- Let’s Talk Google Ads Bid Floors (or Reserve Prices) (Zato Marketing)
- Disney Flexes Programmatic Muscles At This Year’s Tech & Data Showcase (AdExchanger)
- Google Ads Gains Account-Level Negative Keywords (SEO Roundtable)
- Twitter has launched a Search Keyword Ads beta test to all advertisers (Search Engine Land)
- Pinterest Provides New Insights to Help Brands Reach Consumers at Each Stage of the Purchase Cycle (Social Media Today)
- Instagram Adds Lead Forms as CTA Button Option on Business Profiles (Social Media Today)
- The Home Depot Found Sharing People’s Data With Meta Without Consent (Adweek)
I had to travel for a sad reason recently that I don’t want to get into detail about.
But I booked an @Airbnb and received email after email written in upbeat tones telling me to “pack my bags!”, and asking me if I was “all set for my trip?”.
Let’s think about this a sec
— Amy Hupe (@Amy_Hupe) January 22, 2023
ok, let’s do this. I’ve now read all 153 pages of United States vs Google filed earlier today. As I’ve said earlier, Google is royally screwed.
The suit is super well-written building on prior work investigating Google’s market power abuse leveraging advertising technologies. /1 pic.twitter.com/XWVNqGwf1Y
— Jason Kint (@jason_kint) January 24, 2023
Context is helpful.
I wish more news publications took the time to place the BIG NUMBERS into appropriate context.
In the last ~2.8 years:
MSFT has added a net of 67,000 jobs
Google has added a net of 55,880 jobs
CRM has added a net of 23,824 jobs
Nice work, @randfish https://t.co/vb1SlfElKi
— Sam (@DigitalSamIAm) January 25, 2023