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PPCChat

The Official Home of the Twitter Chat

Platform Layoffs & PPC – How to Navigate the Bumpy Road – January 24, 2023

This week’s chat was hosted by Julie Friedman Bacchini and the topic was “Platform Layoffs & PPC – How to Navigate the Bumpy Road.”

Questions

We talked in November about “Managing PPC When Tech is Melting Down” and are picking up on that theme this week with all the layoffs.

Q1: Are you concerned about all of the layoffs happening in the tech space in general and at ad platforms specifically? If so, what are you concerned about the most? If not, why not?

Q2: Is there any platform you are most concerned about, to the point where you are reevaluating strategy? What about that platform(s) is most concerning?

Q3: Are you doing anything proactively to help clients or stakeholders understand and contextualize what is happening in tech and at ad platforms?

Q4: Are clients or stakeholders concerned about the state of tech? Have they brought the topic up to you? If so, what are they focused on?

Q5: Do you have any plan in place for yourself or your agency for the coming part of the business cycle where brands will tend to let in-house staff go and look to outsource?

Same Q for in-house folks.

Recaps

Read the full chat recap here.

Listen to the podcast recap here.

 

 

Filed Under: Business of PPC, Chat Recaps

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Chat Recaps

  • ICYMI – Great PPC Posts You May Have Missed This Week – January 27, 2023
  • Platform Layoffs & PPC – How to Navigate the Bumpy Road – January 24, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – January 20, 2023
  • AI (Artificial Intelligence) & PPC – January 17, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – January 13, 2023

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colarosa_ Alessandro Colarossi @colarosa_ ·
2h

Attention shopify store owners and agencies who help those with shopify -- this is a fantastic resource: https://analyzify.app/shopify-google-analytics/ga4

Great job @analyzify

#ppcchat #ppc #shopify #googleads #GA4

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mikeryanretail Mike Ryan @mikeryanretail ·
5h

Just for fun, here’s an article I wrote over four years ago
#PPCchat

https://smarter-ecommerce.com/blog/en/google-shopping/beyond-click-metrics/

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cthompsonatl Chris Thompson @cthompsonatl ·
5h

Here is a closer look at the benefits of a Performance Max campaign and how it can help your business grow.
#SEM #PPCChat #DigitalMarketing

https://christhompson.blog/2023/01/28/performance-max-campaigns-what-you-need-to-know/

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