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Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- 12 new Google Analytics 4 ecommerce dimensions and metrics (Search Engine Land)
- The appeal of tech jobs is fading (Axios)
- TikTok Officials are Discussing New, Algorithmic Transparency Measures with US Government (Social Media Today)
- UT blocks students from accessing TikTok (The Hill)
- Getty Images is suing the creators of AI art tool Stable Diffusion for scraping its content (The Verge)
- ChatGPT’s Fluent BS Is Compelling Because Everything Is Fluent BS (Wired)
- UPDATE: Colorado Supreme Court Grants Review in First U.S. Case Challenging Dragnet Keyword Warrant (Electronic Frontier Foundation)
- Twitter Cuts Off Access to Some Third-Party Tweet Management Tools (Social Media Today)
- Twitter says it’s intentionally blocking apps like Tweetbot (The Verge)
- Adobe will use your work to train its AI algorithms unless you opt out (The Register)
- Adobe: Take user data to train generative AI models? We’d never do that (The Register)
- What is Google Merchant Center Next? (Zato Marketing)
- 9 ways we use AI in our products (Google)
- Adobe says no, it’s not using your images to train AI art generators (The Verge)
- 9 Customer Retention Strategies That Actually Work (Referral Candy)
- Amazon is closing its AmazonSmile charity platform (The Verge)
- A difficult decision to set us up for the future (Google)
- How Much Should I Budget Towards LinkedIn Ads? (The LinkedIn Ads Newsletter from AJ Wilcox)
- One of the Biggest Mistakes with RSAs is Ad Group Organization (Adalysis)
Performance Max is here to stay, especially for eCommerce-focused brands and agencies.
Here are 7️⃣ mistakes I’ve seen people make with Performance Max campaigns that you can avoid repeating 👇 pic.twitter.com/3AotjTSzaM
— 𝙼𝚎𝚗𝚊𝚌𝚑𝚎𝚖 𝙰𝚗𝚒 (@MenachemAni) January 17, 2023