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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – January 20, 2023


ICYMI posts are sponsored by:

Online Advertising Academy Logo


Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:

  • 12 new Google Analytics 4 ecommerce dimensions and metrics (Search Engine Land)
  • The appeal of tech jobs is fading (Axios)
  • TikTok Officials are Discussing New, Algorithmic Transparency Measures with US Government (Social Media Today)
  • UT blocks students from accessing TikTok (The Hill)
  • Getty Images is suing the creators of AI art tool Stable Diffusion for scraping its content (The Verge)
  • ChatGPT’s Fluent BS Is Compelling Because Everything Is Fluent BS (Wired)
  • UPDATE: Colorado Supreme Court Grants Review in First U.S. Case Challenging Dragnet Keyword Warrant (Electronic Frontier Foundation)
  • Twitter Cuts Off Access to Some Third-Party Tweet Management Tools (Social Media Today)
  • Twitter says it’s intentionally blocking apps like Tweetbot (The Verge)
  • Adobe will use your work to train its AI algorithms unless you opt out (The Register)
  • Adobe: Take user data to train generative AI models? We’d never do that (The Register)
  • What is Google Merchant Center Next? (Zato Marketing)
  • 9 ways we use AI in our products (Google)
  • Adobe says no, it’s not using your images to train AI art generators (The Verge)
  • 9 Customer Retention Strategies That Actually Work (Referral Candy)
  • Amazon is closing its AmazonSmile charity platform (The Verge)
  • A difficult decision to set us up for the future (Google)
  • How Much Should I Budget Towards LinkedIn Ads? (The LinkedIn Ads Newsletter from AJ Wilcox)
  • One of the Biggest Mistakes with RSAs is Ad Group Organization (Adalysis)

Performance Max is here to stay, especially for eCommerce-focused brands and agencies.

Here are 7️⃣ mistakes I’ve seen people make with Performance Max campaigns that you can avoid repeating 👇 pic.twitter.com/3AotjTSzaM

— 𝙼𝚎𝚗𝚊𝚌𝚑𝚎𝚖 𝙰𝚗𝚒 (@MenachemAni) January 17, 2023

Filed Under: ICYMI, News

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colarosa_ Alessandro Colarossi @colarosa_ ·
3h

Attention shopify store owners and agencies who help those with shopify -- this is a fantastic resource: https://analyzify.app/shopify-google-analytics/ga4

Great job @analyzify

#ppcchat #ppc #shopify #googleads #GA4

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mikeryanretail Mike Ryan @mikeryanretail ·
6h

Just for fun, here’s an article I wrote over four years ago
#PPCchat

https://smarter-ecommerce.com/blog/en/google-shopping/beyond-click-metrics/

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cthompsonatl Chris Thompson @cthompsonatl ·
6h

Here is a closer look at the benefits of a Performance Max campaign and how it can help your business grow.
#SEM #PPCChat #DigitalMarketing

https://christhompson.blog/2023/01/28/performance-max-campaigns-what-you-need-to-know/

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