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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – January 13, 2023


ICYMI posts are sponsored by:

Online Advertising Academy Logo


Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:

  • Microsoft is reportedly in talks to pump in $10 billion into OpenAI — the owner of ChatGPT — valuing the company at $29 billion (Business Insider)
  • How Quora Ads Can Enhance Your Advertising Strategy (Akvertise)
  • Male and Female Gen Zers Differ in Extent of Social Platform Use (Marketing Charts)
  • In 2023, Savvy DTC Brands Diversify Playbook (Adweek)
  • The App Tracking Transparency recession (Mobile Dev Memo)
  • Meta restricts ad targeting of teens on Instagram and Facebook (The Drum)
  • Europe quizzes TikTok on data safety, disinformation and DSA compliance (Tech Crunch)
  • Amazon to widely launch ‘Buy with Prime’, says offering improved merchant sales (Reuters)
  • Apple Launches ‘Business Connect’ As Google Business Profile Competitor (BrightLocal)
  • Republicans and Democrats, Unite Against Big Tech Abuses (Wall Street Journal – Opinion)
  • Twitter Outlines Roll-Out Plan for Alternative Feeds, Updated Bookmarks UI and Long-Form Tweets (Social Media Today)
  • A PPC guide to permission-based audiences (Search Engine Land)
  • Google Ads Editing Bug In Draft Or Experiment Campaigns (SEO Roundtable)
  • Microsoft Announces Store Ads & Other Updates (Search Engine Journal)
  • Google tells Supreme Court: Don’t undercut the internet (Axios)

There’s no denying that short-form video is an extremely powerful modern marketing tool — but does that mean your #eCommerce brand should drop everything and invest all your resources into TikTok?

In today’s thread, we’ll give you our social experts’ honest take💡 pic.twitter.com/0vpIWWuuzE

— Inflow® (@goinflow) January 10, 2023

The reason that ‘digital privacy’ is such a complex and knotty challenge is existential – privacy exists to protect individuality within societal context, whereas digital automation both relies upon and imposes homogeneity.

The more of one, the less of the other.

— Miss IG Geek (she/her) 🏳️‍🌈 (@MissIG_Geek) January 12, 2023

Filed Under: ICYMI, News

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colarosa_ Alessandro Colarossi @colarosa_ ·
6m

Attention shopify store owners and agencies who help those with shopify -- this is a fantastic resource: https://analyzify.app/shopify-google-analytics/ga4

Great job @analyzify

#ppcchat #ppc #shopify #googleads #GA4

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mikeryanretail Mike Ryan @mikeryanretail ·
3h

Just for fun, here’s an article I wrote over four years ago
#PPCchat

https://smarter-ecommerce.com/blog/en/google-shopping/beyond-click-metrics/

Reply on Twitter 1619426164417904642 Retweet on Twitter 1619426164417904642 Like on Twitter 1619426164417904642 Twitter 1619426164417904642
cthompsonatl Chris Thompson @cthompsonatl ·
4h

Here is a closer look at the benefits of a Performance Max campaign and how it can help your business grow.
#SEM #PPCChat #DigitalMarketing

https://christhompson.blog/2023/01/28/performance-max-campaigns-what-you-need-to-know/

Reply on Twitter 1619421619423936512 Retweet on Twitter 1619421619423936512 Like on Twitter 1619421619423936512 Twitter 1619421619423936512
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