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PPCChat

The Official Home of the Twitter Chat

Brand Safety in PPC – January 10, 2023

This week’s chat was hosted by Julie Friedman Bacchini and the topic was “Brand Safety in PPC.”

Questions

Q1: Is brand safety a major concern for the brands you are currently working with – and why or why not?

Q2: What is your most pressing brand safety concern or issue today?

Q3: Do you think some platforms handle brand safety better than others? Who is the best? Who is the worst?

Q4: Are there any initiatives that you have stopped and/or plan to stop or pause due to brand safety concerns? Or any that you’ve just decided not to do because of brand safety issues or concerns?

Q5: What is on your brand safety wish list for platforms? This can be a general wish or specific to a platform(s).

Recaps

Read the full chat recap here.

Listen to the podcast recap here.

Filed Under: Chat Recaps

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Suggest A Topic

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Submit it here!

Chat Recaps

  • ICYMI – Great PPC Posts You May Have Missed This Week – January 27, 2023
  • Platform Layoffs & PPC – How to Navigate the Bumpy Road – January 24, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – January 20, 2023
  • AI (Artificial Intelligence) & PPC – January 17, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – January 13, 2023

Follow #ppcchat On Twitter

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colarosa_ Alessandro Colarossi @colarosa_ ·
28m

Attention shopify store owners and agencies who help those with shopify -- this is a fantastic resource: https://analyzify.app/shopify-google-analytics/ga4

Great job @analyzify

#ppcchat #ppc #shopify #googleads #GA4

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mikeryanretail Mike Ryan @mikeryanretail ·
4h

Just for fun, here’s an article I wrote over four years ago
#PPCchat

https://smarter-ecommerce.com/blog/en/google-shopping/beyond-click-metrics/

Reply on Twitter 1619426164417904642 Retweet on Twitter 1619426164417904642 Like on Twitter 1619426164417904642 Twitter 1619426164417904642
cthompsonatl Chris Thompson @cthompsonatl ·
4h

Here is a closer look at the benefits of a Performance Max campaign and how it can help your business grow.
#SEM #PPCChat #DigitalMarketing

https://christhompson.blog/2023/01/28/performance-max-campaigns-what-you-need-to-know/

Reply on Twitter 1619421619423936512 Retweet on Twitter 1619421619423936512 Like on Twitter 1619421619423936512 Twitter 1619421619423936512
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