This week’s chat was hosted by Julie Friedman Bacchini and the topic was “Brand Safety in PPC.”
Q1: Is brand safety a major concern for the brands you are currently working with – and why or why not?
Q2: What is your most pressing brand safety concern or issue today?
Q3: Do you think some platforms handle brand safety better than others? Who is the best? Who is the worst?
Q4: Are there any initiatives that you have stopped and/or plan to stop or pause due to brand safety concerns? Or any that you’ve just decided not to do because of brand safety issues or concerns?
Q5: What is on your brand safety wish list for platforms? This can be a general wish or specific to a platform(s).
Read the full chat recap here.
Listen to the podcast recap here.