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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – January 6, 2023


ICYMI posts are sponsored by:

Online Advertising Academy Logo


Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw this week that I thought worth sharing:

  • Podcasting could be in for a rocky 2023 (The Verge)
  • What Can We Expect For Social Media In 2023? Big Changes Say The Pundits (Forbes)
  • What to expect from AI in 2023 (Tech Crunch)
  • Meta’s Ad Practices Ruled Illegal Under E.U. Law (NY Times)
  • Why Marketers Should Follow Their Audiences, Not Predict the Future (Sparktoro)
  • How to take advantage of Meta Advantage+ shopping campaigns (Akvertise)
  • Top 5 Fave Paid Social Ads from the 2022 Holiday Season (JumpFly)
  • In graphic detail: the rise of Amazon and Apple in adland (Digiday)
  • Ireland fines Meta over $400 million over its targeted advertising practices (The Verge)
  • Effective Altruism Is Pushing a Dangerous Brand of ‘AI Safety’ (Wired)
  • Twitter in data-protection probe after ‘400 million’ user details up for sale (BBC)
  • Twitter is lifting its ban on political, cause-based ads (Search Engine Land)
  • Google Ads Remove Redundant Keywords Recommendation Now Applies Across Match Types (SEO Roundtable)
  • The Invisible Fifth Quarter (Media Unleashed)
  • How to make PPC automation work for lead gen (Search Engine Land)
  • How to set up Performance Max campaigns the right way (Search Engine Land)
  • Why advertisers should reassess Google Ads recommendations (Search Engine Land)
  • Pinterest Announces New Partnership with LiveRamp on Data Clean Rooms for Ad Targeting (Social Media Today)
  • Microsoft Plans to Integrate ChatGPT into its Bing Search Engine (Social Media Today)
  • PREDICTIONS How marketers will change the way they use social media in the coming year (Internet Retailing)

Prediction for 2023: “The Return to Innocence”

A massive trend right now is the desire for simpler times.

And, it’s about to change everything.

(#hospitality industry, heads up! 👀)

🧵

— Ash Ambirge (@AshAmbirge) January 4, 2023

*breaking* France’s data protection authority fined @Apple €8mn, citing breaches of data protection act in how it tailors advertising to iPhone users.

— Patrick McGee (@PatrickMcGee_) January 4, 2023

Every single marketing tactic is useless…

If you have half-baked value propositions.

Here are the 5 basic rules for creating growth-oriented value props:

— Matthew Bertulli (@mbertulli) January 5, 2023

Yesterday we notified advertisers who’ve opted into auto-apply recommendations for removing redundant keywords. There’ve been some questions and confusion about the update and I’ll try to address them in this thread:

— AdsLiaison (@adsliaison) January 5, 2023

Filed Under: ICYMI, News

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marketingsoph Sophie Logan @marketingsoph ·
3 Apr

Hello incredibly dramatic & over the top Google Ads alert.

One low-performing keyword can HARM MY WHOLE ACCOUNT?

This is a ridiculous alert. What kind of language is that to describe having low CTR keywords in an account?

#GoogleAds #PPCChat #PPC

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chriskos Chris Kostecki @chriskos ·
3 Apr

Still looking for examples of Google Ads Led Forms opening on a Google hosted page that appears to be on the destination host domain.

#ppcchat

Chris Kostecki @chriskos

#ppcchat Does anyone us Lead Form Extensions & have seen the experience change recently? Looking for any documentation. Current experience hijacks the click with display url of domain/form instead of having it as a serp option INSTEAD of clicking to site.

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ppckirk Kirk Williams @ppckirk ·
3 Apr

#ppcchat gosh it's going to be quiet around here without @Ben__Kruger mixing things up. 😆

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