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Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw this week that I thought worth sharing:
- Podcasting could be in for a rocky 2023 (The Verge)
- What Can We Expect For Social Media In 2023? Big Changes Say The Pundits (Forbes)
- What to expect from AI in 2023 (Tech Crunch)
- Meta’s Ad Practices Ruled Illegal Under E.U. Law (NY Times)
- Why Marketers Should Follow Their Audiences, Not Predict the Future (Sparktoro)
- How to take advantage of Meta Advantage+ shopping campaigns (Akvertise)
- Top 5 Fave Paid Social Ads from the 2022 Holiday Season (JumpFly)
- In graphic detail: the rise of Amazon and Apple in adland (Digiday)
- Ireland fines Meta over $400 million over its targeted advertising practices (The Verge)
- Effective Altruism Is Pushing a Dangerous Brand of ‘AI Safety’ (Wired)
- Twitter in data-protection probe after ‘400 million’ user details up for sale (BBC)
- Twitter is lifting its ban on political, cause-based ads (Search Engine Land)
- Google Ads Remove Redundant Keywords Recommendation Now Applies Across Match Types (SEO Roundtable)
- The Invisible Fifth Quarter (Media Unleashed)
- How to make PPC automation work for lead gen (Search Engine Land)
- How to set up Performance Max campaigns the right way (Search Engine Land)
- Why advertisers should reassess Google Ads recommendations (Search Engine Land)
- Pinterest Announces New Partnership with LiveRamp on Data Clean Rooms for Ad Targeting (Social Media Today)
- Microsoft Plans to Integrate ChatGPT into its Bing Search Engine (Social Media Today)
- PREDICTIONS How marketers will change the way they use social media in the coming year (Internet Retailing)
Prediction for 2023: “The Return to Innocence”
A massive trend right now is the desire for simpler times.
And, it’s about to change everything.
(#hospitality industry, heads up! 👀)
🧵
— Ash Ambirge (@AshAmbirge) January 4, 2023
*breaking* France’s data protection authority fined @Apple €8mn, citing breaches of data protection act in how it tailors advertising to iPhone users.
— Patrick McGee (@PatrickMcGee_) January 4, 2023
Every single marketing tactic is useless…
If you have half-baked value propositions.
Here are the 5 basic rules for creating growth-oriented value props:
— Matthew Bertulli (@mbertulli) January 5, 2023
Yesterday we notified advertisers who’ve opted into auto-apply recommendations for removing redundant keywords. There’ve been some questions and confusion about the update and I’ll try to address them in this thread:
— AdsLiaison (@adsliaison) January 5, 2023