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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – December 30, 2022


ICYMI posts are sponsored by:

Online Advertising Academy Logo


Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:

  • What is ChatGPT And How Can You Use It? (Search Engine Journal)
  • What to expect from AI in 2023 (Tech Crunch)
  • PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more (Search Engine Land)
  • How to stop Spotify from sharing your data, and why you should (Mashable)
  • Amazon Takes a Page from the TikTok Playbook (Street Fight)
  • Forecasting the Future: 4 Retail Marketing Trends Coming in 2023 (Street Fight)
  • Amazon planning standalone app for sports content – The Information (Reuters)
  • The 2023 Agenda: Brands wake up to marketing’s socio-economic crisis (Marketing Week)
  • How to Get Facebook Ads Working for You in 2023 (Social Media Examiner)
  • Instagram Chief Outlines Key Areas of Focus for the App in 2023 (Social Media Today)
  • Top 50 Most Influential PPCers (Marketing O’Clock)

πŸŽ… Merry Christmas Eve. πŸŽ…

My gift to you: 7 things I learned from client work this year.

Read on to improve retention, ad efficiency and profitability.

And become a more strategic marketer in 2023.

β€” Alex (@heyitsalexP) December 24, 2022

Economic predictions for 2023: it’s going to be a wild ride.

Sometimes I suspect marketers have a backstage look at what’s about to happen. Companies scale marketing before anything else. So here’s my (ignorant) take on how this will affect the digital industry.#ppcchat

β€” Gil Gildner (@gilgildner) December 28, 2022

#PPCChat Top Tweets of 2022 πŸ”₯

Shoutout to @NeptuneMoon for keeping the conversation going!

Happy New Year! πŸ₯‚ πŸŽ‰

πŸ‘‡πŸ‘‡πŸ‘‡

— π™ΌπšŽπš—πšŠπšŒπš‘πšŽπš– π™°πš—πš’ (@MenachemAni) December 30, 2022

Filed Under: ICYMI, News

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esperinbound Esper Inbound @esperinbound ·
59m

This day in search marketing history: January 29
https://buff.ly/3JnAnq8
#ppcchat #esperfeed

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colarosa_ Alessandro Colarossi @colarosa_ ·
7h

Attention shopify store owners and agencies who help those with shopify -- this is a fantastic resource: https://analyzify.app/shopify-google-analytics/ga4

Great job @analyzify

#ppcchat #ppc #shopify #googleads #GA4

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mikeryanretail Mike Ryan @mikeryanretail ·
10h

Just for fun, here’s an article I wrote over four years ago
#PPCchat

https://smarter-ecommerce.com/blog/en/google-shopping/beyond-click-metrics/

Reply on Twitter 1619426164417904642 Retweet on Twitter 1619426164417904642 Like on Twitter 1619426164417904642 Twitter 1619426164417904642
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