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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – December 30, 2022


ICYMI posts are sponsored by:

Online Advertising Academy Logo


Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:

  • What is ChatGPT And How Can You Use It? (Search Engine Journal)
  • What to expect from AI in 2023 (Tech Crunch)
  • PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more (Search Engine Land)
  • How to stop Spotify from sharing your data, and why you should (Mashable)
  • Amazon Takes a Page from the TikTok Playbook (Street Fight)
  • Forecasting the Future: 4 Retail Marketing Trends Coming in 2023 (Street Fight)
  • Amazon planning standalone app for sports content – The Information (Reuters)
  • The 2023 Agenda: Brands wake up to marketing’s socio-economic crisis (Marketing Week)
  • How to Get Facebook Ads Working for You in 2023 (Social Media Examiner)
  • Instagram Chief Outlines Key Areas of Focus for the App in 2023 (Social Media Today)
  • Top 50 Most Influential PPCers (Marketing O’Clock)

πŸŽ… Merry Christmas Eve. πŸŽ…

My gift to you: 7 things I learned from client work this year.

Read on to improve retention, ad efficiency and profitability.

And become a more strategic marketer in 2023.

β€” Alex (@heyitsalexP) December 24, 2022

Economic predictions for 2023: it’s going to be a wild ride.

Sometimes I suspect marketers have a backstage look at what’s about to happen. Companies scale marketing before anything else. So here’s my (ignorant) take on how this will affect the digital industry.#ppcchat

β€” Gil Gildner (@gilgildner) December 28, 2022

#PPCChat Top Tweets of 2022 πŸ”₯

Shoutout to @NeptuneMoon for keeping the conversation going!

Happy New Year! πŸ₯‚ πŸŽ‰

πŸ‘‡πŸ‘‡πŸ‘‡

— π™ΌπšŽπš—πšŠπšŒπš‘πšŽπš– π™°πš—πš’ (@MenachemAni) December 30, 2022

Filed Under: ICYMI, News

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marketingsoph Sophie Logan @marketingsoph ·
3 Apr

Hello incredibly dramatic & over the top Google Ads alert.

One low-performing keyword can HARM MY WHOLE ACCOUNT?

This is a ridiculous alert. What kind of language is that to describe having low CTR keywords in an account?

#GoogleAds #PPCChat #PPC

Reply on Twitter 1642905040938467329 Retweet on Twitter 1642905040938467329 Like on Twitter 1642905040938467329 2 Twitter 1642905040938467329
chriskos Chris Kostecki @chriskos ·
3 Apr

Still looking for examples of Google Ads Led Forms opening on a Google hosted page that appears to be on the destination host domain.

#ppcchat

Chris Kostecki @chriskos

#ppcchat Does anyone us Lead Form Extensions & have seen the experience change recently? Looking for any documentation. Current experience hijacks the click with display url of domain/form instead of having it as a serp option INSTEAD of clicking to site.

Reply on Twitter 1642901970166988800 Retweet on Twitter 1642901970166988800 Like on Twitter 1642901970166988800 Twitter 1642901970166988800
ppckirk Kirk Williams @ppckirk ·
3 Apr

#ppcchat gosh it's going to be quiet around here without @Ben__Kruger mixing things up. πŸ˜†

Reply on Twitter 1642896160150142977 Retweet on Twitter 1642896160150142977 Like on Twitter 1642896160150142977 1 Twitter 1642896160150142977
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