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Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- The DTC Brand Index (Take Some Risk)
- Top PPC Trends That You Can’t Ignore in 2023 (Thee Digital)
- Nearly half of young adults in the US are living at home with their parents, and all that saved rent is fueling a luxury boom (Yahoo Finance)
- TikTok Tops Download Charts Again in November, Though its Growth Momentum is Slowing (Social Media Today)
- What If Some Performance Max Best Practices Are Actually Harmful? (Zato Marketing)
- U.S. lawmakers unveil bipartisan bid to ban China’s TikTok (Reuters)
- Discord users can soon verify their identities with linked accounts (Engadget)
- 7 Critical media trends to factor into your strategy (Digital Content Next)
- Q5: The Post-Shopping-Season Opportunity (Snapchat for Business)
- Meet Performance Max, The Blackest Black Box Of All Google Ad Products (AdExchanger)
- Elon’s Cool New Plan for Your Data Is Probably Illegal (Gizmodo)
- Meta Rethinks the Philosophy of the Facebook Feed (Wired)
- Marketing on Twitter amid Platform Uncertainty (Street Fight Magazine)
- ‘Out of control’: Dozens of telehealth startups sent sensitive health information to big tech companies (Stat News)
- TikTok Shares Key Tips for Marketers in its 2023 ‘What’s Next’ Report (Social Media Today)
All of this happened in China this week. A thread. 1/10
— Sofia Horta e Costa (@SofiaHCBBG) December 16, 2022