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PPCChat

The Official Home of the Twitter Chat

Achieving a More Holistic Approach To Your PPC & Larger Marketing Efforts with guest co-host Martha Pierce – December 6, 2022

This week’s chat was sponsored by Foxwell Digital and featured guest co-host Martha Pierce and the topic was “Achieving a More Holistic Approach To Your PPC & Larger Marketing Efforts.”

Questions

Q1: Let’s get an idea of who is participating today! Are you an agency, a consultant, a freelancer or in-house PPC? If you’re agency or in-house, what level are you in the organization?

Q2: How are you measuring the success of your PPC efforts these days? Are you also privy to metrics for other marketing channels? If so, which channels do you have insight into?

Q3: If you have access to data from outside of PPC, how are you using it to influence your paid search and/or paid social efforts?

Q4: Are you stuck in a PPC silo? If so, what is your biggest frustration with being siloed?

Q5: What channels do you wish you had access to? What would you do with data from these other channels that would make your PPC efforts stronger?

Q6: Are there any resources and/or tools that you use to help have the most holistic view and strategy you can in your PPC efforts? Do you find that third party tools are more or less necessary these days?

Recaps

Read the full chat recap here.

Listen to the podcast recap here.


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Filed Under: Chat Recaps, Guest Host

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Chat Recaps

  • ICYMI – Great PPC Posts You May Have Missed This Week – January 27, 2023
  • Platform Layoffs & PPC – How to Navigate the Bumpy Road – January 24, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – January 20, 2023
  • AI (Artificial Intelligence) & PPC – January 17, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – January 13, 2023

Follow #ppcchat On Twitter

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esperinbound Esper Inbound @esperinbound ·
1h

This day in search marketing history: January 29
https://buff.ly/3JnAnq8
#ppcchat #esperfeed

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colarosa_ Alessandro Colarossi @colarosa_ ·
7h

Attention shopify store owners and agencies who help those with shopify -- this is a fantastic resource: https://analyzify.app/shopify-google-analytics/ga4

Great job @analyzify

#ppcchat #ppc #shopify #googleads #GA4

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mikeryanretail Mike Ryan @mikeryanretail ·
10h

Just for fun, here’s an article I wrote over four years ago
#PPCchat

https://smarter-ecommerce.com/blog/en/google-shopping/beyond-click-metrics/

Reply on Twitter 1619426164417904642 Retweet on Twitter 1619426164417904642 Like on Twitter 1619426164417904642 Twitter 1619426164417904642
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