This week’s chat was sponsored by Foxwell Digital and featured guest co-host Martha Pierce and the topic was “Achieving a More Holistic Approach To Your PPC & Larger Marketing Efforts.”
Q1: Let’s get an idea of who is participating today! Are you an agency, a consultant, a freelancer or in-house PPC? If you’re agency or in-house, what level are you in the organization?
Q2: How are you measuring the success of your PPC efforts these days? Are you also privy to metrics for other marketing channels? If so, which channels do you have insight into?
Q3: If you have access to data from outside of PPC, how are you using it to influence your paid search and/or paid social efforts?
Q4: Are you stuck in a PPC silo? If so, what is your biggest frustration with being siloed?
Q5: What channels do you wish you had access to? What would you do with data from these other channels that would make your PPC efforts stronger?
Q6: Are there any resources and/or tools that you use to help have the most holistic view and strategy you can in your PPC efforts? Do you find that third party tools are more or less necessary these days?
Read the full chat recap here.
Listen to the podcast recap here.
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