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PPCChat

The Official Home of the Twitter Chat

Achieving a More Holistic Approach To Your PPC & Larger Marketing Efforts with guest co-host Martha Pierce – December 6, 2022

This week’s chat was sponsored by Foxwell Digital and featured guest co-host Martha Pierce and the topic was “Achieving a More Holistic Approach To Your PPC & Larger Marketing Efforts.”

Questions

Q1: Let’s get an idea of who is participating today! Are you an agency, a consultant, a freelancer or in-house PPC? If you’re agency or in-house, what level are you in the organization?

Q2: How are you measuring the success of your PPC efforts these days? Are you also privy to metrics for other marketing channels? If so, which channels do you have insight into?

Q3: If you have access to data from outside of PPC, how are you using it to influence your paid search and/or paid social efforts?

Q4: Are you stuck in a PPC silo? If so, what is your biggest frustration with being siloed?

Q5: What channels do you wish you had access to? What would you do with data from these other channels that would make your PPC efforts stronger?

Q6: Are there any resources and/or tools that you use to help have the most holistic view and strategy you can in your PPC efforts? Do you find that third party tools are more or less necessary these days?

Recaps

Read the full chat recap here.

Listen to the podcast recap here.


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Chat Recaps

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Follow #ppcchat On Twitter

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marketingsoph Sophie Logan @marketingsoph ·
3 Apr

Hello incredibly dramatic & over the top Google Ads alert.

One low-performing keyword can HARM MY WHOLE ACCOUNT?

This is a ridiculous alert. What kind of language is that to describe having low CTR keywords in an account?

#GoogleAds #PPCChat #PPC

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chriskos Chris Kostecki @chriskos ·
3 Apr

Still looking for examples of Google Ads Led Forms opening on a Google hosted page that appears to be on the destination host domain.

#ppcchat

Chris Kostecki @chriskos

#ppcchat Does anyone us Lead Form Extensions & have seen the experience change recently? Looking for any documentation. Current experience hijacks the click with display url of domain/form instead of having it as a serp option INSTEAD of clicking to site.

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ppckirk Kirk Williams @ppckirk ·
3 Apr

#ppcchat gosh it's going to be quiet around here without @Ben__Kruger mixing things up. 😆

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