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We are back after last week’s holiday! And we all know how easy it is to miss a great PPC post or thread in any given week. Here are the ones I saw that I thought worth sharing:
- Cha-Ching! Shopify Merchants Break Black Friday Records with $3.36 Billion in Sales (Shopify)
- Elon Musk Outlines Roadmap for ‘Twitter 2.0’ in New Slide Deck (Social Media Today)
- Meta hit with ~$275M GDPR penalty for Facebook data-scraping breach (Tech Crunch)
- Black Friday sales up nearly 12% from 2021 (Search Engine Land)
- The state of eCommerce advertising and the impending eCommerce credit reckoning (Mobile Dev Memo)
- Musk’s Twitter amnesty raises new fears over online hate (Axios)
- Facebook scammers are hacking accounts and running ads with stolen money (Mashable)
- Twitter’s $5bn-a-year business hit as Elon Musk clashes with advertisers (Financial Times)
- Yahoo now has a 25% stake in Taboola (Search Engine Land)
- 3 Google Ads Tools to Speed Up Your Optimization Workflow for Ecommerce Stores (Savvy Revenue)
- U.S. Govt. Apps Bundled Russian Code With Ties to Mobile Malware Developer (Krebs on Security)
- Twitter is matching ad spend to boost revenue (Marketing Brew)
- Why YouTube’s focus on competing with streamers may have hurt the platform as brands focus on TikTok (Digiday)
- Google Is Launching Yet Another Way to Stuff Websites With Ads (Gizmodo)
- Twitter Rolls Out 3 New Ways To Advertise (Search Engine Journal)
- Elon Musk Picked a War With Apple. Tim Cook’s Response Is a Stroke of Genius (Inc)
- Elon Musk says Tim Cook told him Apple ‘never considered’ removing Twitter (The Verge)
- Apple is becoming an ad company despite privacy claims (Proton)
- YouTube Ads Leaderboard 2022 (YouTube)
- Top 10 International PPC News Headlines (Adworld Experience)
NEW: @HHSgov released updated guidance about user tracking on hospital websites.
It, unsurprisingly, confirms that HIPAA rules apply within patient portals.
But it also confirms that HIPAA rules can apply BEFORE login. This is a big deal—let’s dig in: pic.twitter.com/yuJKR0VesP
— The Markup (@themarkup) December 2, 2022
Holy crap, Google Ads is taking a lot of liberties with budgets lately.
One of my campaign’s daily budget was $9,400 and it spent over $16K ….
How, as advertisers, have we been able to brush this off? How is this acceptable on any level?#ppcchat
— Jeremy Krantz (@JeremyKrantz) December 2, 2022