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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – November 18, 2022


ICYMI posts are sponsored by:

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Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:

  • Will TikTok Become a Major Amazon Competitor? (Tinuiti)
  • Googlers voice stinging critique of company’s actions on privacy in previously unreported internal interviews made public by US judge (mLex)
  • Senator questions Mark Zuckerberg over Meta’s healthcare data collection policies (Healthcare IT News)
  • Microsoft Video Ads Are Now Broadly Available (Search Engine Journal)
  • TikTok Shares New Tips to Help Advertisers Maximize Campaign Performance (Social Media Today)
  • Facebook $90 mln privacy settlement approved over antitrust lawyers’ objection (Reuters)
  • TikTok Seeks to Address Data Security Concerns, as FBI Calls for Full Ban of the App (Social Media Today)
  • Google rolls out new features across Maps, Search and Shopping (TechCrunch)
  • Unsealed court documents reveal data anarchy at Meta (Irish Council for Civil Liberties)
  • Yelp introduces video and image Spotlight Ads on their homescreen (Search Engine Land)
  • Google Search Console Goes Adds Shopping & Merchant Features (Search Engine Roundtable)
  • Elon only trusts Elon (Platformer)
  • TikTok Seeks to Address Data Security Concerns, as FBI Calls for Full Ban of the App (Social Media Today)
  • Early Black Friday ‘deals’ abound, but actual bargains are scarce (Reuters)

Pretty brutal set of quotes from Google executives in privacy lawsuit just unsealed. And on the same day as Google’s massive location data settlement. 1/2 pic.twitter.com/Zhqm1YQh67

— Jason Kint (@jason_kint) November 15, 2022

Newly unsealed court documents reveal data anarchy at @Meta.

We’ve just sent the European Commission @vestager +@ThierryBreton @dreynders new material revealing Meta’s internal data systems
+how Meta infringes the new EU Digital Markets Act + GDPRhttps://t.co/ylwouHVU7N

— Johnny Ryan (@johnnyryan) November 17, 2022

Coming soon is a big new content opportunity for creators.

TikTok is preparing to launch a podcasting app that will allow users to tune into full episodes without leaving the app.

A move that will allow TikTok to effectively compete with platforms like YouTube and Spotify. pic.twitter.com/RPJpw8DO9v

— Brett Dashevsky 🤝 (@brettdash_) November 15, 2022

I know everyone’s watching Twitter’s various features & systems fall apart. It’s clear that the wheels are falling off.

But a quick reminder that you also need to keep an eye on what’s happening in the European regulatory space.

In short, Twitter’s in BIG, BIG trouble. 1/

— Rebekah Tromble | rebekahtromble@federate.social (@RebekahKTromble) November 14, 2022

Happy Friday Twitter! You asked for it – here are my top 10 threads on Positioning 1/

— April Dunford (@aprildunford) November 18, 2022

I've seen a lot of people asking "why does everyone think Twitter is doomed?"

As an SRE and sysadmin with 10+ years of industry experience, I wanted to write up a few scenarios that are real threats to the integrity of the bird site over the coming weeks.

— Mosquito Capital (@MosquitoCapital) November 18, 2022

Filed Under: ICYMI, News

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digitalsamiam Sam @digitalsamiam ·
15m

Hey #ppcchat / #marketingtwitter - question (to be used at #ShopTalk next week):

Would you be willing to hand over some zero-party data (email address, preferences, challenges, quiz answers, etc.) without a financial incentive?

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esperinbound Esper Inbound @esperinbound ·
14h

This day in search marketing history: March 24
https://buff.ly/3LTTf1g
#ppcchat #esperfeed

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robbettis Rob Bettis @robbettis ·
18h

Never change, Google Partners Program. #ppcchat

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