This week’s chat was hosted by Julie Friedman Bacchini and the topic was “Managing PPC When Tech is Melting Down.”
Q1: With all the terrible tech news – layoffs, Twitter imploding, etc. – what is your biggest concern in all of it with regard to PPC?
Q2: Have your clients or stakeholders expressed any concern about the state of the tech platforms and companies? If so, what are they worried about?
Q3: Have you seen any impacts on platforms on which you are managing advertising? If so, what have you experienced?
Q4: Are you rethinking any of your strategies with the upheaval with the platforms and in tech in general for Q4 2022 and/or beyond?
Q5: What is your outlook for both the tech sector in general and PPC as we head into 2023?
Read the full chat recap here.
Listen to the chat recap podcast here.