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PPCChat

The Official Home of the Twitter Chat

Managing PPC When Tech is Melting Down – November 15, 2022

This week’s chat was hosted by Julie Friedman Bacchini and the topic was “Managing PPC When Tech is Melting Down.”

Questions

Q1: With all the terrible tech news – layoffs, Twitter imploding, etc. – what is your biggest concern in all of it with regard to PPC?

Q2: Have your clients or stakeholders expressed any concern about the state of the tech platforms and companies? If so, what are they worried about?

Q3: Have you seen any impacts on platforms on which you are managing advertising? If so, what have you experienced?

Q4: Are you rethinking any of your strategies with the upheaval with the platforms and in tech in general for Q4 2022 and/or beyond?

Q5: What is your outlook for both the tech sector in general and PPC as we head into 2023?

Recaps

Read the full chat recap here.

Listen to the chat recap podcast here.

 

Filed Under: Chat Recaps

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Chat Recaps

  • ICYMI – Great PPC Posts You May Have Missed This Week – June 2, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – May 26, 2023
  • Google Marketing Live 2023 BINGO
  • ICYMI – Great PPC Posts You May Have Missed This Week – May 19, 2023
  • Chat Recap – PPC Pitfalls – May 16, 2023

Follow #ppcchat On Twitter

#ppcchat

marketingsoph Sophie Logan @marketingsoph ·
3 Apr

Hello incredibly dramatic & over the top Google Ads alert.

One low-performing keyword can HARM MY WHOLE ACCOUNT?

This is a ridiculous alert. What kind of language is that to describe having low CTR keywords in an account?

#GoogleAds #PPCChat #PPC

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chriskos Chris Kostecki @chriskos ·
3 Apr

Still looking for examples of Google Ads Led Forms opening on a Google hosted page that appears to be on the destination host domain.

#ppcchat

Chris Kostecki @chriskos

#ppcchat Does anyone us Lead Form Extensions & have seen the experience change recently? Looking for any documentation. Current experience hijacks the click with display url of domain/form instead of having it as a serp option INSTEAD of clicking to site.

Reply on Twitter 1642901970166988800 Retweet on Twitter 1642901970166988800 Like on Twitter 1642901970166988800 Twitter 1642901970166988800
ppckirk Kirk Williams @ppckirk ·
3 Apr

#ppcchat gosh it's going to be quiet around here without @Ben__Kruger mixing things up. 😆

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