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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – November 11, 2022


ICYMI posts are sponsored by:

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  • Twitter adds Official badge, then Musk immediately kills it (Search Engine Land)
  • YouTube Launches Enhanced Shorts Viewing Experience for Connected TVs (Social Media Today)
  • Elon Musk’s Twitter town hall does little to assuage advertiser questions and concerns (Digiday)
  • PPC Trends 2023  [Download] (Search Engine Journal)
  • Consumers’ Willingness To Share Data Depends On Personal Preference, Study Finds (Media Post)
  • Amazon Has Launched a Cost-Cutting Review Focused on Unprofitable Business Units (Wall Street Journal)
  • Elon is putting Twitter at risk for billions in fines, says internal letter (The Verge)
  • Black Friday: 15 Steps to Maximize Your Google Ads Performance (Savvy Revenue)
  • How brands should respond to the upheaval at Twitter (Protocol)
  • YouTube has launched a global Target frequency feature (Search Engine Land)
  • PubMatic: Display Spending Was Down In Q3, But CTV Keeps On Growing (Ad Exchanger)
  • Twitter loses 2 more top executives (Axios)
  • Inside the Twitter meltdown (Platformer)
  • Google Ads Reach Planner now forecasts Video Action campaigns (Search Engine Land)
  • TikTok tells European users its staff in China get access to their data (The Guardian)
  • The fake verified posts got way worse for Twitter (Mashable)
  • Fake Twitter Accounts Are the Latest Brand Safety Concern for Advertisers (Ad Age)

If you missed Meta’s Sustainable Measurement Summit, today I’m watching all 7 sessions so you don’t have to. Here goes: pic.twitter.com/XmL00Ro4H4

— Mike Taylor (@hammer_mt) November 9, 2022

Google Ads Editor v2.2 is rolling out now.

Updates include:
– Quick access to your Asset Library during ad creation
– Easier ad scheduling (no more copy/pasting or CSV imports needed)
– And improved Notifications, to name a few

For full details see: https://t.co/tfHrh575Fr

— AdsLiaison (@adsliaison) November 10, 2022

Filed Under: News

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colarosa_ Alessandro Colarossi @colarosa_ ·
6h

Attention shopify store owners and agencies who help those with shopify -- this is a fantastic resource: https://analyzify.app/shopify-google-analytics/ga4

Great job @analyzify

#ppcchat #ppc #shopify #googleads #GA4

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mikeryanretail Mike Ryan @mikeryanretail ·
9h

Just for fun, here’s an article I wrote over four years ago
#PPCchat

https://smarter-ecommerce.com/blog/en/google-shopping/beyond-click-metrics/

Reply on Twitter 1619426164417904642 Retweet on Twitter 1619426164417904642 Like on Twitter 1619426164417904642 Twitter 1619426164417904642
cthompsonatl Chris Thompson @cthompsonatl ·
9h

Here is a closer look at the benefits of a Performance Max campaign and how it can help your business grow.
#SEM #PPCChat #DigitalMarketing

https://christhompson.blog/2023/01/28/performance-max-campaigns-what-you-need-to-know/

Reply on Twitter 1619421619423936512 Retweet on Twitter 1619421619423936512 Like on Twitter 1619421619423936512 Twitter 1619421619423936512
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