ICYMI posts are sponsored by:
- Twitter adds Official badge, then Musk immediately kills it (Search Engine Land)
- YouTube Launches Enhanced Shorts Viewing Experience for Connected TVs (Social Media Today)
- Elon Musk’s Twitter town hall does little to assuage advertiser questions and concerns (Digiday)
- PPC Trends 2023 [Download] (Search Engine Journal)
- Consumers’ Willingness To Share Data Depends On Personal Preference, Study Finds (Media Post)
- Amazon Has Launched a Cost-Cutting Review Focused on Unprofitable Business Units (Wall Street Journal)
- Elon is putting Twitter at risk for billions in fines, says internal letter (The Verge)
- Black Friday: 15 Steps to Maximize Your Google Ads Performance (Savvy Revenue)
- How brands should respond to the upheaval at Twitter (Protocol)
- YouTube has launched a global Target frequency feature (Search Engine Land)
- PubMatic: Display Spending Was Down In Q3, But CTV Keeps On Growing (Ad Exchanger)
- Twitter loses 2 more top executives (Axios)
- Inside the Twitter meltdown (Platformer)
- Google Ads Reach Planner now forecasts Video Action campaigns (Search Engine Land)
- TikTok tells European users its staff in China get access to their data (The Guardian)
- The fake verified posts got way worse for Twitter (Mashable)
- Fake Twitter Accounts Are the Latest Brand Safety Concern for Advertisers (Ad Age)
If you missed Meta’s Sustainable Measurement Summit, today I’m watching all 7 sessions so you don’t have to. Here goes: pic.twitter.com/XmL00Ro4H4
— Mike Taylor (@hammer_mt) November 9, 2022
Google Ads Editor v2.2 is rolling out now.
Updates include:
– Quick access to your Asset Library during ad creation
– Easier ad scheduling (no more copy/pasting or CSV imports needed)
– And improved Notifications, to name a fewFor full details see: https://t.co/tfHrh575Fr
— AdsLiaison (@adsliaison) November 10, 2022