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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – November 4, 2022


ICYMI posts are sponsored by:

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  • Elon Musk moves quickly to shake up Twitter with plans for job cuts (Financial Times)
  • TikTok Launches ‘TikTok Academy’ Marketing Education Platform (Social Media Today)
  • 3 new tools to measure Google app performance and privacy (Search Engine Land)
  • Amazon FBA Inventory Limits for Holiday – 4 Steps to Prepare Now (Jumpfly)
  • Google is getting rid of similar audiences segments (Search Engine Land)
  • Building more durable and effective audience strategies in Google’s ads platforms (Google Ads)
  • Google introduces Ads Data Hub for Marketers and Measurement Partners (Search Engine Land)
  • Pinterest Reports Increasing Usage and Revenue in Latest Performance Update (Social Media Today)
  • New Way to Support Nonprofits This Giving Season (Meta)
  • Twitter Ads Sales Head Resigns Amid Turbulent Musk Takeover (Techcrunch)
  • Musk Outlines New $8 Per Month Twitter Blue Package, Including Verification Ticks (Social Media Today)
  • FCC commissioner says government should ban TikTok (Axios)
  • How B2B Marketers Can Respond to the “TikToking” of Everything (Leadtail)
  • Elon Musk told Twitter advertisers he wants different tiers of content moderation similar to movie age ratings, report says (Business Insider)
  • Bing Image Search Tests Animated Ads (Search Engine Roundtable)
  • Snapchat Integrates with BigCommerce to Facilitate More In-App Shopping Options (Social Media Today)
  • Elon Musk Begins Layoffs at Twitter (New York Times)
  • General Mills latest to halt Twitter ads as Musk takeover sparks brand exodus (The Guardian)
  • NEW Digital Services Act (Iubenda)
  • Importing Campaigns from Google Ads into Microsoft Advertising: Everything You Need to Know (Cypress North)

I tried to make an interesting thread about a boring topic: rules.

I really hope you find this useful https://t.co/drhZpuFWjN

— Barry Hott ☄️ (@binghott) October 31, 2022

1/4 Today, we’re announcing an update on similar audiences and transition to more durable audience solutions. Here’s why we’re making a change and a look at the timeline (starting in 6 months):

— AdsLiaison (@adsliaison) November 1, 2022

Our DPO Newsletter #81 is out! Here’s a 🧵 thread on the latest in #DataProtection & #Privacy Law:

— iubenda (@iubenda) November 4, 2022

Filed Under: ICYMI, News

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marketingsoph Sophie Logan @marketingsoph ·
3 Apr

Hello incredibly dramatic & over the top Google Ads alert.

One low-performing keyword can HARM MY WHOLE ACCOUNT?

This is a ridiculous alert. What kind of language is that to describe having low CTR keywords in an account?

#GoogleAds #PPCChat #PPC

Reply on Twitter 1642905040938467329 Retweet on Twitter 1642905040938467329 Like on Twitter 1642905040938467329 2 Twitter 1642905040938467329
chriskos Chris Kostecki @chriskos ·
3 Apr

Still looking for examples of Google Ads Led Forms opening on a Google hosted page that appears to be on the destination host domain.

#ppcchat

Chris Kostecki @chriskos

#ppcchat Does anyone us Lead Form Extensions & have seen the experience change recently? Looking for any documentation. Current experience hijacks the click with display url of domain/form instead of having it as a serp option INSTEAD of clicking to site.

Reply on Twitter 1642901970166988800 Retweet on Twitter 1642901970166988800 Like on Twitter 1642901970166988800 Twitter 1642901970166988800
ppckirk Kirk Williams @ppckirk ·
3 Apr

#ppcchat gosh it's going to be quiet around here without @Ben__Kruger mixing things up. 😆

Reply on Twitter 1642896160150142977 Retweet on Twitter 1642896160150142977 Like on Twitter 1642896160150142977 1 Twitter 1642896160150142977
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