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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – November 4, 2022


ICYMI posts are sponsored by:

Online Advertising Academy Logo


  • Elon Musk moves quickly to shake up Twitter with plans for job cuts (Financial Times)
  • TikTok Launches ‘TikTok Academy’ Marketing Education Platform (Social Media Today)
  • 3 new tools to measure Google app performance and privacy (Search Engine Land)
  • Amazon FBA Inventory Limits for Holiday – 4 Steps to Prepare Now (Jumpfly)
  • Google is getting rid of similar audiences segments (Search Engine Land)
  • Building more durable and effective audience strategies in Google’s ads platforms (Google Ads)
  • Google introduces Ads Data Hub for Marketers and Measurement Partners (Search Engine Land)
  • Pinterest Reports Increasing Usage and Revenue in Latest Performance Update (Social Media Today)
  • New Way to Support Nonprofits This Giving Season (Meta)
  • Twitter Ads Sales Head Resigns Amid Turbulent Musk Takeover (Techcrunch)
  • Musk Outlines New $8 Per Month Twitter Blue Package, Including Verification Ticks (Social Media Today)
  • FCC commissioner says government should ban TikTok (Axios)
  • How B2B Marketers Can Respond to the “TikToking” of Everything (Leadtail)
  • Elon Musk told Twitter advertisers he wants different tiers of content moderation similar to movie age ratings, report says (Business Insider)
  • Bing Image Search Tests Animated Ads (Search Engine Roundtable)
  • Snapchat Integrates with BigCommerce to Facilitate More In-App Shopping Options (Social Media Today)
  • Elon Musk Begins Layoffs at Twitter (New York Times)
  • General Mills latest to halt Twitter ads as Musk takeover sparks brand exodus (The Guardian)
  • NEW Digital Services Act (Iubenda)
  • Importing Campaigns from Google Ads into Microsoft Advertising: Everything You Need to Know (Cypress North)

I tried to make an interesting thread about a boring topic: rules.

I really hope you find this useful https://t.co/drhZpuFWjN

— Barry Hott ☄️ (@binghott) October 31, 2022

1/4 Today, we’re announcing an update on similar audiences and transition to more durable audience solutions. Here’s why we’re making a change and a look at the timeline (starting in 6 months):

— AdsLiaison (@adsliaison) November 1, 2022

Our DPO Newsletter #81 is out! Here’s a 🧵 thread on the latest in #DataProtection & #Privacy Law:

— iubenda (@iubenda) November 4, 2022

Filed Under: ICYMI, News

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RickDronkers avatar Rick Dronkers @RickDronkers ·
11h 2099117118390223074

Hey #PPCchat whats the deal with minimum send costs being mandatory in Google Ads even for single super cheap items? Google enforcement does not seem to be consistent

Reply on Twitter 2099117118390223074 Retweet on Twitter 2099117118390223074 0 Like on Twitter 2099117118390223074 0 Twitter 2099117118390223074
RickDronkers avatar Rick Dronkers @RickDronkers ·
11h 2099117118390223074

Hey #PPCchat whats the deal with minimum send costs being mandatory in Google Ads even for single super cheap items? Google enforcement does not seem to be consistent

Reply on Twitter 2099117118390223074 Retweet on Twitter 2099117118390223074 0 Like on Twitter 2099117118390223074 0 Twitter 2099117118390223074
tweet_to_crazy avatar Anand Soni @tweet_to_crazy ·
11 Sep 2098458800676102196

𝗕𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂 𝘁𝗮𝗸𝗲 𝘁𝗵𝗮𝘁 𝗣𝗺𝗮𝘅 𝗥𝗢𝗔𝗦 𝗻𝘂𝗺𝗯𝗲𝗿 𝘀𝗲𝗿𝗶𝗼𝘂𝘀𝗹𝘆

ask yourself - have you excluded brand from it

#googleads #ppc #ppcchat #brandexclusion #pmax

Reply on Twitter 2098458800676102196 Retweet on Twitter 2098458800676102196 0 Like on Twitter 2098458800676102196 0 Twitter 2098458800676102196
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