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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – October 28, 2022


ICYMI posts are sponsored by:

Online Advertising Academy Logo


Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I though worth sharing:

  • Apple to developers: social media post “boosts” must be IAPs, subject to platform fees (Mobile Dev Memo)
  • 2012 to 2022: What a decade of insights has taught us (Think with Google)
  • Is a Future With No Keyword Match Types in Sight? (Wordstream)
  • Amazon adding Venmo as a payment option by Black Friday (Axios)
  • Lawsuit claims Google knew its ‘Incognito mode’ doesn’t protect users’ privacy (Wsashington Post)
  • How to Maximize Google Ads Results With a Low Budget (Hero Blog)
  • Developers Complain About Gambling Ads Appearing in Their App Store Listings (Mac Rumnors)
  • YouTube Ad Revenue Drops 1.9% in Q3, Alphabet Misses Wall Street Expectations (Variety)
  • Apple’s new App Store tax on ads is a direct shot at Meta (The Verge)
  • TikTok will use your data to fuel its multibillion-dollar shopping mall — whether you know it or not (MarketWatch)
  • Meta Launches Advantage+ Shopping Campaigns to Help Improve Campaign Performance (Social Media Today)
  • Meta Reports Increasing Costs, Lower Ad Revenue in Q3 Performance Update (Social Media Today)
  • Tech Boom Ends as Companies From Amazon to Meta Adjust to Turbulent Times (Wall Street Journal)
  • TikTok is paving a new path for online search (BankNotes)
  • Policy issues on the streaming video horizon (Digital Content Next)
  • Musk Looks to Reassure Advertisers Ahead of Twitter Takeover, Outlines Elements of His Plan (Social Media Today)
  • Pinterest Reports Increasing Usage and Revenue in Latest Performance Update (Social Media Today)
  • Testing TikTok Ads in Q4 2022 (Foxwell Digital)

Several new updates for Performance Max :👇

— AdsLiaison (@adsliaison) October 26, 2022

Starting next year, the Setup Assistant will create a GA4 property for standard UA properties without one. The new GA4 properties will match the UA privacy & collection settings & enable equivalent features such as goals & Google Ads links. More here: https://t.co/G6YXR3PRLB

— AdsLiaison (@adsliaison) October 27, 2022

We’re on pace to triple last year’s revenue, which is no small feat considering the year we’re in. There’s no shortage of things that led to this, but one thing we did zero of last year was use and test landing pages. This year, it’s been a huge focus and one reason why….

— Cody Plofker (@codyplof) October 27, 2022

Meta has seen an 80% increase in MMM adoption. Listening to their summit right now, will tweet anything interesting. pic.twitter.com/wKabKcmZly

— Mike Taylor (@hammer_mt) October 26, 2022

⚠️ Big news ⚠️
A limited number of users are getting access to a *new UI* for Google Merchant Center. It appears to be a significant iteration on GMC, not just a cosmetic change. Thoughts & speculation:#ppcchat pic.twitter.com/N6woD50XYV

— Mike Ryan (@mikeryanretail) October 28, 2022

Making the most of Performance Max this Holiday Shopping Season 🛍

Performance Max is one of the biggest shifts we’ve seen from Google.

How do we make it work this holiday shopping season? 💰#PPCChat #PerformanceMax #GoogleAds

🧵👇 pic.twitter.com/FXns09hhqu

— 𝙼𝚎𝚗𝚊𝚌𝚑𝚎𝚖 𝙰𝚗𝚒 Ⓜ️ Google Ads 📈 (@MenachemAni) October 26, 2022

Filed Under: ICYMI, News

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ppckirk Kirk Williams @ppckirk ·
9m

Going to record a podcast today with @Ben__Kruger digging into "Improving the Google Rep + Advertiser Relationships". What questions should I ask, or things should I bring up #ppcchat?

(We'll hit the normal things discussed on Twitter but I don't want to miss any ponderings)

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esperinbound Esper Inbound @esperinbound ·
9m

5 must-know Reddit Ads tactics for B2B marketers
https://buff.ly/3KgNl9b
#ppcchat #esperfeed

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optmyzr Optmyzr @optmyzr ·
22m

We got a special host for a special PPC Town Hall in @navahf this time.

Join her, @motokohunt, @runnerkik, & @andreacruz92 on PPC Town Hall in 1 hour: https://www.youtube.com/watch?v=lACqzQxFAJA

#ppcchat

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