This week’s chat featured guest Ginny Marvin of Google Ads and the topic was “What’s On Your Mind in Google Ads”. The discussion was lively with some questions for the community and lots of questions from the community for Ginny!
Read the full chat recap here.
There is no podcast recap this week – Anu is taking a much deserved week off!
Questions & Answers from Ginny
We’re prioritizing several solutions to further mitigate Invalid Leads caused by Invalid Traffic. I can tell you these concerns are being taken very seriously. cont…
— AdsLiaison (@adsliaison) October 25, 2022
PMax is prioritized over standard Shopping campaigns. You can continue to run standard Shopping campaigns, but we don’t recommend running them in parallel w/ PMax with overlapping products in the same region. #ppcchat
— AdsLiaison (@adsliaison) October 25, 2022
Q for @adsliaison
From @PPC_Fraser
Any updates around Greater autonomy on removing certain info from headlines from PMax ads?
E.g not having to reach out to reps to remove things s/o @runnerkik#PPCChat pic.twitter.com/Igh8bO1MKE
— Julie F Bacchini (@NeptuneMoon) October 25, 2022
If you add all the assets, then we’ll use those. If you don’t upload a video, for example, PMax may auto-generate a video using the text & image assets you’ve provided. Also, a plug for the new Video creation tools in the Asset Library w/ templates etc . #ppcchat
— AdsLiaison (@adsliaison) October 25, 2022
Automation can benefit SMBs by reducing complexity etc. We rec beginners start small. Budget, bidding & other recs to get started: https://t.co/WJxu8FCgBm. While there’s no minimum budget, it can take longer to see results if it’s too low. Expectation setting is critical #ppcchat
— AdsLiaison (@adsliaison) October 25, 2022
There are no plans to deprecate keywords in Search campaigns. #ppcchat
— AdsLiaison (@adsliaison) October 25, 2022
Yes, yes and yes. #ppcchat
— AdsLiaison (@adsliaison) October 25, 2022