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PPCChat

The Official Home of the Twitter Chat

Google Ads Talk with Ginny Marvin – October 25, 2022

This week’s chat featured guest Ginny Marvin of Google Ads and the topic was “What’s On Your Mind in Google Ads”. The discussion was lively with some questions for the community and lots of questions from the community for Ginny!

Read the full chat recap here.

There is no podcast recap this week – Anu is taking a much deserved week off!


Questions & Answers from Ginny

We’re prioritizing several solutions to further mitigate Invalid Leads caused by Invalid Traffic. I can tell you these concerns are being taken very seriously. cont…

— AdsLiaison (@adsliaison) October 25, 2022

PMax is prioritized over standard Shopping campaigns. You can continue to run standard Shopping campaigns, but we don’t recommend running them in parallel w/ PMax with overlapping products in the same region. #ppcchat

— AdsLiaison (@adsliaison) October 25, 2022

Q for @adsliaison

From @PPC_Fraser

Any updates around Greater autonomy on removing certain info from headlines from PMax ads?

E.g not having to reach out to reps to remove things s/o @runnerkik#PPCChat pic.twitter.com/Igh8bO1MKE

— Julie F Bacchini (@NeptuneMoon) October 25, 2022

If you add all the assets, then we’ll use those. If you don’t upload a video, for example, PMax may auto-generate a video using the text & image assets you’ve provided. Also, a plug for the new Video creation tools in the Asset Library w/ templates etc . #ppcchat

— AdsLiaison (@adsliaison) October 25, 2022

Automation can benefit SMBs by reducing complexity etc. We rec beginners start small. Budget, bidding & other recs to get started: https://t.co/WJxu8FCgBm. While there’s no minimum budget, it can take longer to see results if it’s too low. Expectation setting is critical #ppcchat

— AdsLiaison (@adsliaison) October 25, 2022

There are no plans to deprecate keywords in Search campaigns. #ppcchat

— AdsLiaison (@adsliaison) October 25, 2022

Yes, yes and yes. #ppcchat

— AdsLiaison (@adsliaison) October 25, 2022

Filed Under: Chat Recaps, Google Ads, Guest Host

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Chat Recaps

  • ICYMI – Great PPC Posts You May Have Missed This Week – March 24, 2023
  • Staying Ahead of the Curve in PPC in 2023 – March 21, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – March 17, 2023
  • Wrangling Peformance Max with Guest Co-host Menachem Ani – March 14, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – March 10, 2023

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ghippocamppus Molly @ghippocamppus ·
2h

Just listened to the #ppcchat spaces conversation and feeling better about myself! I’ve felt behind the curve and overwhelmed lately with the all the updates and changes happening

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digitalsamiam Sam @digitalsamiam ·
2h

Hey #ppcchat / #marketingtwitter - question (to be used at #ShopTalk next week):

Would you be willing to hand over some zero-party data (email address, preferences, challenges, quiz answers, etc.) without a financial incentive?

Reply on Twitter 1639631748353933313 Retweet on Twitter 1639631748353933313 1 Like on Twitter 1639631748353933313 Twitter 1639631748353933313
esperinbound Esper Inbound @esperinbound ·
15h

This day in search marketing history: March 24
https://buff.ly/3LTTf1g
#ppcchat #esperfeed

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