ICYMI posts are sponsored by:
Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I thought worth sharing:
- Quora launches video ads (Quora For Business)
- TikTok has a new Focused View campaign objective (Search Engine Land)
- Meta says it will sell off Giphy following order from UK competition watchdog (The Verge)
- Early trials show that Google FLEDGE is flopping (Search Engine Land)
- Google Makes Ads More Distinguishable From Organic Results (Search Engine Journal)
- Les Binet cautions against ‘senseless’ price promotions as recession looms (Marketing Week)
- Google Ads to discontinue content targeting for YouTube conversion campaigns in 2023 (Search Engine Land)
- How is the cost of living crisis impacting Black Friday 2022? (Econsultancy)
- TikTok Announces New Ad Tools and Performance Insights at Second ‘TikTok World’ Event (Social Media Today)
- TikTok Launches Automated ‘Smart Performance Campaigns’ to Boost Ad Performance (Social Media Today)
- Google My Ad Center updates give users more, expanded controls (Search Engine Land)
- Your ads, your choice (Google)
- YouTube’s Providing More Creators with Access to Shoppable Links (Social Media Today)
- Uber to Let Marketers Target Riders by Destination (Wall Street Journal)
- Uber ads are coming, and they’re already raising privacy concerns (Search Engine Land)
- LinkedIn Adds New Accessibility Features, Including Auto-Captions on Videos (Social Media Today)
- Despite all the haters, Instagram is the most-downloaded app in the world (TubeFilter)
- 9 Ways To Improve Your Google Ads eCommerce Strategy: Uncovering Hidden Opportunities (Savvy Revenue)
- This is Snap’s turnaround plan (The Verge)
- Scale Your B2B Lead Generation With Discovery Ads (Search Engine Journal)
Watching @shenan kick off nyc industry conference (@adexchanger). Reed is a longtime leadership voice on improving digital media. Today: “we run ads in places we are proud to run them.” If every marketer took this approach, the world would be much better off. #PROGIO🧵 /1
— Jason Kint (@jason_kint) October 17, 2022
7 Growth Methods That Are Not FB Ads
1) Affiliate Marketing
Idk why so many people sleep on affiliate marketing. There are publishers with millions of eyeballs starving for monetization.
All you need to do is get in front of the right contact at the publication, get them…
— Cody Plofker (@codyplof) October 18, 2022