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PPCChat

The Official Home of the Twitter Chat

Meta & TikTok Ads: Creative Strategy Needed for Q4 with Courtney Alexander – October 18, 2022

This week’s PPC Chat was sponsored by 

Foxwell Digital LogoInterested in courses or the Foxwell Founders group? Special discounts for PPC Chat are happening now.
Claim yours by
sending a message via the Foxwell Digital web site and mentioning PPC Chat.


This week’s chat was guest co-hosted by Courtney Alexander of Foxwell Digital and the topic was “Meta & TikTok Ads: Creative Strategy Needed for Q4”.

Questions

Q1: Are you currently managing advertising on Meta or TikTok? If so, for what industry or industries?

Q2: Is this your first Q4 managing advertising on Meta or TikTok? If not your first, for how long have you been advertising on one or the other or both?

Q3: Do you have anything specific or special planned for Q4 on Meta or TikTok?

@courtfalexander – What should brands be doing?

Q4: What is your biggest concern or challenge regarding Meta and/or TikTok advertising heading into Q4 this year? Is it different from last year (if you advertised on these platforms then)?

Q5: Do you have any favorite resources or follows that help you keep up with the latest in Meta and/or TikTok advertising?

Q6: What other questions do you have, in general and/or  for Courtney about Meta or TikTok advertising?

Recaps

Read the full chat recap here.

Listen to the podcast recap here.

Podcasts are also available on iTunes and Google.

Highlighted Tweets

What should brands be doing? Right now, TESTING! Go ahead and launch some pre-holiday/gifting creatives. Get people thinking about your brand/product and who they might gift it to. #PPCChat https://t.co/6ac6IHIAhI

— Courtney Alexander (@courtfalexander) October 18, 2022

Data loss is not our friend. Retargeting will be more consolidated, which means ad creatives can’t be as targeted and specific to where that customer is in their purchasing journey. #PPCChat https://t.co/5EkGqt5woT

— Courtney Alexander (@courtfalexander) October 18, 2022

Resources & Links

Foxwell Digital Blog

Sign up for Foxwell Digital’s email newsletter (it is a must read for paid social!)

Interested in courses or the Foxwell Founders group? Special discounts for PPC Chat are happening now. Claim yours by sending a message via the Foxwell Digital web site and mentioning PPC Chat.

Filed Under: Chat Recaps, Facebook, Guest Host, TikTok

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Chat Recaps

  • ICYMI – Great PPC Posts You May Have Missed This Week – June 2, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – May 26, 2023
  • Google Marketing Live 2023 BINGO
  • ICYMI – Great PPC Posts You May Have Missed This Week – May 19, 2023
  • Chat Recap – PPC Pitfalls – May 16, 2023

Follow #ppcchat On Twitter

#ppcchat

marketingsoph Sophie Logan @marketingsoph ·
3 Apr

Hello incredibly dramatic & over the top Google Ads alert.

One low-performing keyword can HARM MY WHOLE ACCOUNT?

This is a ridiculous alert. What kind of language is that to describe having low CTR keywords in an account?

#GoogleAds #PPCChat #PPC

Reply on Twitter 1642905040938467329 Retweet on Twitter 1642905040938467329 Like on Twitter 1642905040938467329 2 Twitter 1642905040938467329
chriskos Chris Kostecki @chriskos ·
3 Apr

Still looking for examples of Google Ads Led Forms opening on a Google hosted page that appears to be on the destination host domain.

#ppcchat

Chris Kostecki @chriskos

#ppcchat Does anyone us Lead Form Extensions & have seen the experience change recently? Looking for any documentation. Current experience hijacks the click with display url of domain/form instead of having it as a serp option INSTEAD of clicking to site.

Reply on Twitter 1642901970166988800 Retweet on Twitter 1642901970166988800 Like on Twitter 1642901970166988800 Twitter 1642901970166988800
ppckirk Kirk Williams @ppckirk ·
3 Apr

#ppcchat gosh it's going to be quiet around here without @Ben__Kruger mixing things up. 😆

Reply on Twitter 1642896160150142977 Retweet on Twitter 1642896160150142977 Like on Twitter 1642896160150142977 1 Twitter 1642896160150142977
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