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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – October 14, 2022

ICYMI posts are sponsored by:

Online Advertising Academy Logo


Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:

  • Biden signs order to implement E.U.-U.S. data privacy framework (NBC News)
  • Short-Form Video Advertising Battle: How YouTube Shorts Defeated the Competition (Creatopy)
  • TikTok chases Amazon with plans for U.S. fulfillment centers (Axios)
  • Supply Chain, Interrupted: The Impact on Ad Spend Across 3 Categories (Street Fight)
  • Introducing the next evolution of Looker, your unified business intelligence platform (Google Cloud)
  • 12 key days of this holiday season: How to prepare early and drive profits (Think with Google)
  • TikTok Adds Photo Mode for Still Images, Longer Video Captions (Social Media Today)
  • Twitter experiments with a major change to hashtags (Digital Trends)
  • YouTube Launches @handles for Channels, Providing Another Way to Promote Your YouTube Presence (Social Media Today)
  • TPE #9: The simple 3-step process to add negatives to pMax (PPC Mastery)
  • A Quick Reference Guide to List Uploads by Digital Platform (Clix Marketing)
  • How to Scale YouTube Ads for More Sales (Social Media Examiner)
  • Google Data Studio now known as Looker Studio (Search Engine Land)
  • How CMOs are thinking about new privacy restrictions (Marketing Brew)
  • The inevitability of widespread ad load increases (Mobile Dev Memo)
  • Google Outlines New Personalized Ad Targeting Options for Display and Video 360 Campaigns (Social Media Today)
  • Google Display Ads Get More Personal With New Targeting Technology (Search Engine Journal)
  • How Has the Current Economic Environment Impacted Paid Media? Part 1: The KP Perspective (Knucklepuck)
  • 5 ways you’re hurting account performance when it comes to RSAs (Search Engine Land)
  • TikTok Eyes Performance Budgets With New Pay-if-You-Engage Tool (Adweek)

Did you know there is a new feature in GA4 that will help you 10x its usefulness?

It’s called “Report Filters” and it’s dead simple to use.

Here are 3 examples to show you how to make GA4 Report Filters your go to for quick data analysis, 🧵:

— Krista Seiden (@kristaseiden) October 11, 2022

Filed Under: ICYMI, News

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This day in search marketing history: March 25
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Startup Beginner Guide To SEO & Digital Marketing https://myfrugalbusiness.com/2021/02/seo-digital-marketing-bootstrapped-startups.html

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Just listened to the #ppcchat spaces conversation and feeling better about myself! I’ve felt behind the curve and overwhelmed lately with the all the updates and changes happening

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