ICYMI posts are sponsored by:
Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- Biden signs order to implement E.U.-U.S. data privacy framework (NBC News)
- Short-Form Video Advertising Battle: How YouTube Shorts Defeated the Competition (Creatopy)
- TikTok chases Amazon with plans for U.S. fulfillment centers (Axios)
- Supply Chain, Interrupted: The Impact on Ad Spend Across 3 Categories (Street Fight)
- Introducing the next evolution of Looker, your unified business intelligence platform (Google Cloud)
- 12 key days of this holiday season: How to prepare early and drive profits (Think with Google)
- TikTok Adds Photo Mode for Still Images, Longer Video Captions (Social Media Today)
- Twitter experiments with a major change to hashtags (Digital Trends)
- YouTube Launches @handles for Channels, Providing Another Way to Promote Your YouTube Presence (Social Media Today)
- TPE #9: The simple 3-step process to add negatives to pMax (PPC Mastery)
- A Quick Reference Guide to List Uploads by Digital Platform (Clix Marketing)
- How to Scale YouTube Ads for More Sales (Social Media Examiner)
- Google Data Studio now known as Looker Studio (Search Engine Land)
- How CMOs are thinking about new privacy restrictions (Marketing Brew)
- The inevitability of widespread ad load increases (Mobile Dev Memo)
- Google Outlines New Personalized Ad Targeting Options for Display and Video 360 Campaigns (Social Media Today)
- Google Display Ads Get More Personal With New Targeting Technology (Search Engine Journal)
- How Has the Current Economic Environment Impacted Paid Media? Part 1: The KP Perspective (Knucklepuck)
- 5 ways you’re hurting account performance when it comes to RSAs (Search Engine Land)
- TikTok Eyes Performance Budgets With New Pay-if-You-Engage Tool (Adweek)
Did you know there is a new feature in GA4 that will help you 10x its usefulness?
It’s called “Report Filters” and it’s dead simple to use.
Here are 3 examples to show you how to make GA4 Report Filters your go to for quick data analysis, 🧵:
— Krista Seiden (@kristaseiden) October 11, 2022