This week’s chat was hosted by Julie Friedman Bacchini and the topic was “Competition – How to Analyze It & Thrive in PPC”.
Q1: Is analyzing the competitive landscape something you do for your clients or brand? If so, how often do you do an analysis?
Q2: Are there any tools you like to use when performing competitive analysis for PPC?
Q3: Are there areas that you find matter more now than in years past? If so, what areas tend to be most impactful in competitive reporting?
Q4: Do you provide PPC services for a highly competitive industry or industries? If so, what is your biggest challenge competitively?
Q5: If you are doing PPC for a more niche or less competitive or less established industry, what are your biggest challenges competitively?
Read the full chat recap here.
Listen to the podcast recap here.
(Podcasts are also available on iTunes and Google).