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PPCChat

The Official Home of the Twitter Chat

Competition – How to Analyze It & Thrive in PPC – October 11, 2022

This week’s chat was hosted by Julie Friedman Bacchini and the topic was “Competition – How to Analyze It & Thrive in PPC”.

Questions

Q1: Is analyzing the competitive landscape something you do for your clients or brand? If so, how often do you do an analysis?

Q2: Are there any tools you like to use when performing competitive analysis for PPC?

Q3: Are there areas that you find matter more now than in years past? If so, what areas tend to be most impactful in competitive reporting?

Q4: Do you provide PPC services for a highly competitive industry or industries? If so, what is your biggest challenge competitively?

Q5: If you are doing PPC for a more niche or less competitive or less established industry, what are your biggest challenges competitively?

Recaps

Read the full chat recap here.

Listen to the podcast recap here.

(Podcasts are also available on iTunes and Google).

Filed Under: Chat Recaps

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Chat Recaps

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  • All Your 2026 Microsoft Ads Questions Answered – with Navah Hopkins of Microsoft Ads

Follow #ppcchat On Twitter

RickDronkers avatar Rick Dronkers @RickDronkers ·
11h 2099117118390223074

Hey #PPCchat whats the deal with minimum send costs being mandatory in Google Ads even for single super cheap items? Google enforcement does not seem to be consistent

Reply on Twitter 2099117118390223074 Retweet on Twitter 2099117118390223074 0 Like on Twitter 2099117118390223074 0 Twitter 2099117118390223074
RickDronkers avatar Rick Dronkers @RickDronkers ·
11h 2099117118390223074

Hey #PPCchat whats the deal with minimum send costs being mandatory in Google Ads even for single super cheap items? Google enforcement does not seem to be consistent

Reply on Twitter 2099117118390223074 Retweet on Twitter 2099117118390223074 0 Like on Twitter 2099117118390223074 0 Twitter 2099117118390223074
tweet_to_crazy avatar Anand Soni @tweet_to_crazy ·
11 Sep 2098458800676102196

๐—•๐—ฒ๐—ณ๐—ผ๐—ฟ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐˜๐—ฎ๐—ธ๐—ฒ ๐˜๐—ต๐—ฎ๐˜ ๐—ฃ๐—บ๐—ฎ๐˜… ๐—ฅ๐—ข๐—”๐—ฆ ๐—ป๐˜‚๐—บ๐—ฏ๐—ฒ๐—ฟ ๐˜€๐—ฒ๐—ฟ๐—ถ๐—ผ๐˜‚๐˜€๐—น๐˜†

ask yourself - have you excluded brand from it

#googleads #ppc #ppcchat #brandexclusion #pmax

Reply on Twitter 2098458800676102196 Retweet on Twitter 2098458800676102196 0 Like on Twitter 2098458800676102196 0 Twitter 2098458800676102196
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