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PPCChat

The Official Home of the Twitter Chat

Google’s Search On 22 Announcements & What It Means for PPC – October 4, 2022

This week’s chat was hosted by Julie Friedman Bacchini and the topic was “Google’s Search On 22 Announcements & What It Means for PPC”.

Get up to speed on what was announced:

  • What the latest Search innovations mean for marketers (Think with Google)
  • 10 biggest announcements from Google Search On 22 (Search Engine Land)
  • 9 new Google search features and tools for shopping (Search Engine Land)
  • 9 new features and tools for easier shopping on Google (Google)

Watch the recorded presentation here.

Questions

Q1: What was your overall impression of or reaction to the things that were announced or discussed (some were features that had been announced previously such as Multisearch)?

Q2: There was a huge emphasis on images and their role in search. What are your thoughts on this? Are there challenges for the brand(s) you’re working with that you expect to face for a more image-focused search experience?

Q3: The Google Search On 22 event was extremely retail and shopping centric. What are your thoughts and reactions to that?

Q4: In addition to being shopping focused, it seems like many of the announced functionalities are also heavily for mobile… What are your thoughts on this?

Q5: Business Messages was also discussed – where searchers can initiate a text chat right from an ad. What are your thoughts on this feature?

Read Google’s resource on Business Messages here: https://businessmessages.google/

Q6: Is there something that you were hoping would be talked about that was not discussed at Search On 22?

Recaps

Read the full chat recap here.

Listen to the podcast recap here.

(Podcast is also available on iTunes and Google).

Filed Under: Chat Recaps, Google Ads

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Chat Recaps

  • ICYMI – Great PPC Posts You May Have Missed This Week – September 29, 2023
  • ICYMI – Great PPC Posts You May Have Missed – September 22, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – September 15, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – September 8, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – September 1, 2023

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duanebrown avatar; Duane Brown 🇨🇦🏳️‍🌈 4x Vax'ed! @duanebrown ·
23h 1709106141240725557

I really like Satya Nadella and his book from a number of years ago. #ppcchat

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kasimaslam avatar; Kasim Aslam @kasimaslam ·
2 Oct 1708982389118996589

Follow Ralph Burns' tip and ask the agency about their reps. 

Full episode 💩 https://www.youtube.com/watch?v=7a_wLbTIFgc

#digitalmarketing #ppcchat #marketingagency

Image for the Tweet beginning: Follow Ralph Burns' tip and Twitter feed video.
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AnthonyHigman avatar; Anthony Higman @AnthonyHigman ·
2 Oct 1708964003202892279

Google ads tip!

Seeing lots of new weird URL's in your Google ads account?

Add "Com" as a negative to one of your negative keywords lists.

#PPCchat

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