This week’s chat was hosted by Julie Friedman Bacchini and the topic was “Google’s Search On 22 Announcements & What It Means for PPC”.
Get up to speed on what was announced:
- What the latest Search innovations mean for marketers (Think with Google)
- 10 biggest announcements from Google Search On 22 (Search Engine Land)
- 9 new Google search features and tools for shopping (Search Engine Land)
- 9 new features and tools for easier shopping on Google (Google)
Q1: What was your overall impression of or reaction to the things that were announced or discussed (some were features that had been announced previously such as Multisearch)?
Q2: There was a huge emphasis on images and their role in search. What are your thoughts on this? Are there challenges for the brand(s) you’re working with that you expect to face for a more image-focused search experience?
Q3: The Google Search On 22 event was extremely retail and shopping centric. What are your thoughts and reactions to that?
Q4: In addition to being shopping focused, it seems like many of the announced functionalities are also heavily for mobile… What are your thoughts on this?
Q5: Business Messages was also discussed – where searchers can initiate a text chat right from an ad. What are your thoughts on this feature?
Read Google’s resource on Business Messages here: https://businessmessages.google/
Q6: Is there something that you were hoping would be talked about that was not discussed at Search On 22?
Read the full chat recap here.
Listen to the podcast recap here.
(Podcast is also available on iTunes and Google).