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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – September 30, 2022

Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:

  • Amazon’s second Prime Day sale will take place Oct. 11-12 (CNBC)
  • Why Kochava says it doesn’t want to settle with the FTC (Marketing Brew)
  • The cracks in Google’s adtech facade are beginning to show (Digital Content Next)
  • TikTok May Face $29 Million Fine for Failing to Protect Children’s Privacy (New York Times)
  • GoDaddy and Google have partnered together to help you grow sales (GoDaddy)
  • Roku will now work with Nielsen to track cross-media viewership (TechCrunch)
  • How to Know if Your Facebook Ads Will Work (Social Media Examiner)
  • 10 biggest announcements from Google Search On 22 (Search Engine Land)
  • 9 new Google search features and tools for shopping (Search Engine Land)
  • Cookies might not be tracking you, but some of your favorite brands are (NBC News)
  • The Chaos Of Privacy Compliance In The US (AdExchanger)
  • Reaching the right customers on Search – Google Ads Best Practices for reaching more of the right customers with the right message using Search automation (Google Ads)
  • Advantage+ Shopping Campaigns & Performance 5: Meta’s New Updates are Nothing New (Common Thread Collective)
  • Meta Institutes Hiring Freeze, Budget Cuts, Corporate Restructuring (Search Engine Journal)
  • Google unveils its attempts to reinvigorate search for the TikTok generation (eMarketer)
  • Gen Z’s favorite brands revealed in new study (Marketing Brew)

As always, #SearchOn blew my mind.

Here’s a summary of the things that are important to SEOs along with some of my thoughts.
🧵

— Dr. Marie Haynes🐧 (@Marie_Haynes) September 28, 2022

So now that we’ve given you the rundown on what exactly Performance 5 is… Let’s break down the five pillars. https://t.co/QsMtOyD20l pic.twitter.com/kDdxvAeLNH

— Common Thread Collective (@CommnThreadCo) September 30, 2022

Filed Under: ICYMI, News

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marketingsoph Sophie Logan @marketingsoph ·
3 Apr

Hello incredibly dramatic & over the top Google Ads alert.

One low-performing keyword can HARM MY WHOLE ACCOUNT?

This is a ridiculous alert. What kind of language is that to describe having low CTR keywords in an account?

#GoogleAds #PPCChat #PPC

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chriskos Chris Kostecki @chriskos ·
3 Apr

Still looking for examples of Google Ads Led Forms opening on a Google hosted page that appears to be on the destination host domain.

#ppcchat

Chris Kostecki @chriskos

#ppcchat Does anyone us Lead Form Extensions & have seen the experience change recently? Looking for any documentation. Current experience hijacks the click with display url of domain/form instead of having it as a serp option INSTEAD of clicking to site.

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ppckirk Kirk Williams @ppckirk ·
3 Apr

#ppcchat gosh it's going to be quiet around here without @Ben__Kruger mixing things up. 😆

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