This week’s chat was hosted by Julie Friedman Bacchini and the topic was “Planning & Research in PPC in 2022”.
Q1: Are you in the midst of any PPC planning right now? If so, what kinds of planning are you working on?
Q2: How are you handling budgeting planning for 2023? Are you using 2022 or your comparison? If so, why and if not, why not and what are you using? Are other economic factors coming into your planning (inflation, recession, etc.)?
Q3: How are you conducting keyword research these days (if you are!)? Any tools you’re using that you like to help with this task?
Q4: How are you conducting competitor research these days? Any tools you’re using that you like to help with this task?
Q5: What is your biggest challenge with PPC planning or research right now? Let’s see if we can help each other!
Read the full chat recap here.
Listen to the podcast recap here.
(Podcasts are also available on iTunes and Google).