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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – September 23, 2022

Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:

  • How to approach B2B advertising during a challenging Q4 (Search Engine Land)
  • Unsealed docs in Facebook privacy suit offer glimpse of missing app audit (Tech Crunch)
  • Walmart is now selling ads on TikTok, Roku, and Snap (Search Engine Land)
  • Setting Expectations for Paid Media Projects (Knucklepuck)
  • Drive ad performance in a privacy-first world (Google Ads)
  • B2B Facebook and Instagram Ad Guide (Social Media Examiner)
  • How to Test Responsive Search Ads (RSA) in Google Ads and Microsoft Ads (Adalysis)
  • Are Broad Match Keywords the Right Move for Every Brand? (Tinuiti)
  • Adobe-Figma deal likely to attract antitrust scrutiny (Axios)
  • 5 Tips to Help Maximize Your Facebook Marketing Push This Holiday Season (Social Media Today)
  • Meta looks to cut costs by 10% or more over next few months, says report (CNBC)
  • Snapchat’s limitations are finally catching up — and marketers are noticing (Digiday)
  • How the Elon Musk Twitter Takeover Went Wrong [Infographic] (Social Media Today)
  • Facebook Parent Meta, Google to Cut Costs and Staff, Report Says (CNET)

2022 has been a challenge for many. Rising ad costs make it more expensive to reach increasingly hesitant consumers. Yet there’s still lots of hope heading into Q4.

Our team @WeAreKulin put together a series of blogs to help brands navigate BFCM.

Baby’s first thread 🥺🧵👇 pic.twitter.com/AAjzK032Ni

— Logan Edgelow (@lowledge) September 20, 2022

One neat positioning trick that most companies don’t take advantage of is a good product diagram. These can be super-powerful if done well. Here are some examples (mainly good plus one not so good) for you to think about 1/

— April Dunford (@aprildunford) September 20, 2022

I wrote about what happens when @Tiktok_US becomes a search destination, overtaking @Google @Yelp and Maps searches. There's no need to guess what it will look like — just look to China to see what happened there. https://t.co/1Fw8KQZczk

— Connie Chan 🍒 (@conniechan) September 21, 2022

Filed Under: ICYMI, News

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esperinbound Esper Inbound @esperinbound ·
31m

This day in search marketing history: January 29
https://buff.ly/3JnAnq8
#ppcchat #esperfeed

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colarosa_ Alessandro Colarossi @colarosa_ ·
6h

Attention shopify store owners and agencies who help those with shopify -- this is a fantastic resource: https://analyzify.app/shopify-google-analytics/ga4

Great job @analyzify

#ppcchat #ppc #shopify #googleads #GA4

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mikeryanretail Mike Ryan @mikeryanretail ·
10h

Just for fun, here’s an article I wrote over four years ago
#PPCchat

https://smarter-ecommerce.com/blog/en/google-shopping/beyond-click-metrics/

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