Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- How to approach B2B advertising during a challenging Q4 (Search Engine Land)
- Unsealed docs in Facebook privacy suit offer glimpse of missing app audit (Tech Crunch)
- Walmart is now selling ads on TikTok, Roku, and Snap (Search Engine Land)
- Setting Expectations for Paid Media Projects (Knucklepuck)
- Drive ad performance in a privacy-first world (Google Ads)
- B2B Facebook and Instagram Ad Guide (Social Media Examiner)
- How to Test Responsive Search Ads (RSA) in Google Ads and Microsoft Ads (Adalysis)
- Are Broad Match Keywords the Right Move for Every Brand? (Tinuiti)
- Adobe-Figma deal likely to attract antitrust scrutiny (Axios)
- 5 Tips to Help Maximize Your Facebook Marketing Push This Holiday Season (Social Media Today)
- Meta looks to cut costs by 10% or more over next few months, says report (CNBC)
- Snapchat’s limitations are finally catching up — and marketers are noticing (Digiday)
- How the Elon Musk Twitter Takeover Went Wrong [Infographic] (Social Media Today)
- Facebook Parent Meta, Google to Cut Costs and Staff, Report Says (CNET)
2022 has been a challenge for many. Rising ad costs make it more expensive to reach increasingly hesitant consumers. Yet there’s still lots of hope heading into Q4.
Our team @WeAreKulin put together a series of blogs to help brands navigate BFCM.
Baby’s first thread 🥺🧵👇 pic.twitter.com/AAjzK032Ni
— Logan Edgelow (@lowledge) September 20, 2022
One neat positioning trick that most companies don’t take advantage of is a good product diagram. These can be super-powerful if done well. Here are some examples (mainly good plus one not so good) for you to think about 1/
— April Dunford (@aprildunford) September 20, 2022
I wrote about what happens when @Tiktok_US becomes a search destination, overtaking @Google @Yelp and Maps searches. There's no need to guess what it will look like — just look to China to see what happened there. https://t.co/1Fw8KQZczk
— Connie Chan 🍒 (@conniechan) September 21, 2022