Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- On data, boundaries and expectations in Q4 (Foxwell Digital)
- It’s time to de-frenzy PPC (Search Engine Land)
- Lawsuit against Kochava raises serious questions about location data (Marketing Brew)
- Instagram Confirms That it is Testing a ‘Re-Post’ Feature for the Main Feed (Social Media Today)
- Podcast brand-safety tools are trying to demystify the space for wary advertisers (Marketing Brew)
- Microsoft Ads Unveils New Smart Campaign Features (Search Engine Journal)
- Instagram Stumbles in Push to Mimic TikTok, Internal Documents Show (Wall Street Journal)
- New Search Console Merchant Listings report: expanding eligibility with Product structured data (Google Search Central)
- 4 Easy Steps to Add Your Universal Analytics Conversions to Google Analytics 4 (Optmyzr)
- Youth Feel That Retargeting is More “Creepy” Than “Cool” (Marketing Charts)
- The Ultimate List Of Google Ads Targeting (Complete List Of Audiences, Topics, and More!) (Vid Hoarder)
- Google faces €25bn lawsuit in UK and EU over digital advertising (The Guardian)
- The FTC begins its fact-finding process for potential data privacy rules with its first public forum (Digiday)
- Google Adds New Product Listing and Discovery Options Ahead of the Holiday Push (Social Media Today)
- Amazon’s historic NFL debut (Axios)
- New Report Highlights the Decline of Facebook and IG, as TikTok Becomes the New Home of Entertainment (Social Media Today)
- New tools to create more engaging ads (Google Ads)
- Apple plans to sell ads in new spots in the App Store by year-end (CNBC)
- California Governor Signs Sweeping Children’s Online Safety Bill (New York Times)
- Latest Senate Hearing Raises More Questions About TikTok’s Future in the US (Social Media Today)
- Introducing more ways to create and connect with TikTok Now (TikTok)
- Solving the Gobal Problem of Platform Monopolization (US Department of Justice)
Tired of Bots and Click Farmers ruining your Lead Gen campaigns in Google Performance Max?
I think we’ve solved it. ⬇️
— Tom Meredith (@tomdmeredith) July 25, 2022
🌟Starting today, we’re rolling out new workflows & reports for Search & PMax ads.
With this update, extensions are now simply called assets, and you’ll be able to set them up in a single ad creation step. Pus… 1/3— AdsLiaison (@adsliaison) September 15, 2022