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PPCChat

The Official Home of the Twitter Chat

Taking the Frenzy Out of PPC – September 13, 2022

This week’s chat was hosted by Julie Friedman Bacchini and inspired by a post from Kirk Williams. The topic was “Taking the Frenzy Out of PPC”.

You can find Kirk’s post here.

Questions

Kirk’s post talked about how many agencies & pros operate at “frenzy” speed, so…

Q1: Do you and/or your team find yourselves working nights, weekends, etc. regularly? If so, why? And if not, why not?

Q2: Do you find that your clients or stakeholders are regularly requesting “emergency” or “urgent” help on things? If so, what kinds of things? And, how do you handle these requests?

Q3: Do you have any language that you use in your contracts or communications when a client or stakeholder views something as an “emergency” or “urgent”, when it really is not? Do you specifically define what you consider to be an emergency situation?

Q4: Do you have any processes in place that either add to a frenzied atmosphere or reduce a frenzied atmosphere? Is this something you’re going to be thinking about after this chat?

Recaps

Read the full chat recap here.

Listen to the podcast recap here.

(Podcasts are also available on iTunes and Google).

 

Filed Under: Chat Recaps

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Chat Recaps

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Follow #ppcchat On Twitter

#ppcchat

marketingsoph Sophie Logan @marketingsoph ·
3 Apr

Hello incredibly dramatic & over the top Google Ads alert.

One low-performing keyword can HARM MY WHOLE ACCOUNT?

This is a ridiculous alert. What kind of language is that to describe having low CTR keywords in an account?

#GoogleAds #PPCChat #PPC

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chriskos Chris Kostecki @chriskos ·
3 Apr

Still looking for examples of Google Ads Led Forms opening on a Google hosted page that appears to be on the destination host domain.

#ppcchat

Chris Kostecki @chriskos

#ppcchat Does anyone us Lead Form Extensions & have seen the experience change recently? Looking for any documentation. Current experience hijacks the click with display url of domain/form instead of having it as a serp option INSTEAD of clicking to site.

Reply on Twitter 1642901970166988800 Retweet on Twitter 1642901970166988800 Like on Twitter 1642901970166988800 Twitter 1642901970166988800
ppckirk Kirk Williams @ppckirk ·
3 Apr

#ppcchat gosh it's going to be quiet around here without @Ben__Kruger mixing things up. 😆

Reply on Twitter 1642896160150142977 Retweet on Twitter 1642896160150142977 Like on Twitter 1642896160150142977 1 Twitter 1642896160150142977
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