This week’s chat was hosted by Julie Friedman Bacchini and inspired by a post from Kirk Williams. The topic was “Taking the Frenzy Out of PPC”.
You can find Kirk’s post here.
Questions
Kirk’s post talked about how many agencies & pros operate at “frenzy” speed, so…
Q1: Do you and/or your team find yourselves working nights, weekends, etc. regularly? If so, why? And if not, why not?
Q2: Do you find that your clients or stakeholders are regularly requesting “emergency” or “urgent” help on things? If so, what kinds of things? And, how do you handle these requests?
Q3: Do you have any language that you use in your contracts or communications when a client or stakeholder views something as an “emergency” or “urgent”, when it really is not? Do you specifically define what you consider to be an emergency situation?
Q4: Do you have any processes in place that either add to a frenzied atmosphere or reduce a frenzied atmosphere? Is this something you’re going to be thinking about after this chat?
Recaps
Read the full chat recap here.
Listen to the podcast recap here.
(Podcasts are also available on iTunes and Google).