Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- Can Netflix command premium advertising pricing? (Mobile Dev Memo)
- Instagram Ads: How to Target Competitor Audiences (Social Media Examiner)
- Culture Codes: How platform-native advertising builds brands with humanity (Meta)
- ‘Perfection-fatigued’ Millennials and Gen Zers want lo-fi, mobile-shot video (Meta)
- After two wild years, most industries return to lower growth and stable ad spend (eMarketer)
- Apple plans to double its digital advertising business workforce (Financial Times)
- Irish regulator fines Instagram €405mn for failing to protect children’s data (Financial Times)
- 4 Outdated Google Ads Tactics to Reassess (Practical ECommerce)
- Google Ads To Disapprove Ads That Don’t Meet Better Ads Standards (SEO Roundtable)
- Media buyers’ eyes are on Thursday Night Football for signs of a shift (Marketing Brew)
- Google Will Reject Ads Leading To Pages With Intrusive Advertising (Search Engine Journal)
- The Facebook button is disappearing from websites as consumers demand better privacy (CNBC)
- New Microsoft feature lets you run ads on Google, Facebook, Instagram (Search Engine Land)
- TikTok adds additional regional trend insights (Search Engine Land)
Tweets
Google announced that Universal Analytics would start showing fewer paid search queries from Google Ads.
After exploring these changes, it appears that any paid search queries with less than 30 clicks/users are no longer available in Google Analytics. pic.twitter.com/tvZbbgJVDb
— Charles Farina (@CharlesFarina) September 7, 2022