This week’s chat was hosted by Julie Friedman Bacchini and the topic was “Managing PPC in Unsettled Economic Times”.
Questions
Q1: Are you concerned about the economy in general as we head into Q4? If so, why and what is most concerning? And if not, why not?
Q2: Are you concerned about the economy relative to the industry(ies) you manage advertising for heading into Q4? If so, why and what is most concerning? And if not, why not?
Q3: Are your clients or stakeholders bringing up any economic concerns? If so, what are they most worried about heading into Q4?
Q4: Are you seeing impacts in your accounts that you think are due to economic factors? If so, what are you seeing and on which platform(s)?
Q5: Are you proactively doing anything in your accounts due to economic conditions or concern over economic conditions?
Recaps
Read the full chat recap here.
Listen to the chat recap here.
(Podcast recap is also available on iTunes and Google)