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PPCChat

The Official Home of the Twitter Chat

Managing PPC in Unsettled Economic Times – September 6, 2022

This week’s chat was hosted by Julie Friedman Bacchini and the topic was “Managing PPC in Unsettled Economic Times”.

Questions

Q1: Are you concerned about the economy in general as we head into Q4? If so, why and what is most concerning? And if not, why not?

Q2: Are you concerned about the economy relative to the industry(ies) you manage advertising for heading into Q4? If so, why and what is most concerning? And if not, why not?

Q3: Are your clients or stakeholders bringing up any economic concerns? If so, what are they most worried about heading into Q4?

Q4: Are you seeing impacts in your accounts that you think are due to economic factors? If so, what are you seeing and on which platform(s)?

Q5: Are you proactively doing anything in your accounts due to economic conditions or concern over economic conditions?

Recaps

Read the full chat recap here.

Listen to the chat recap here.

(Podcast recap is also available on iTunes and Google)

 

Filed Under: Business of PPC, Chat Recaps

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Suggest A Topic

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Submit it here!

Chat Recaps

  • ICYMI – Great PPC Posts You May Have Missed This Week – March 24, 2023
  • Staying Ahead of the Curve in PPC in 2023 – March 21, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – March 17, 2023
  • Wrangling Peformance Max with Guest Co-host Menachem Ani – March 14, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – March 10, 2023

Follow #ppcchat On Twitter

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anthonyhigman Anthony Higman @anthonyhigman ·
24m

YouTube changed the name of the "Influence Consideration" campaign sub type to "Get views"

Only the name of this campaign sub type has changed, it still operates the same.

#PPCchat

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anthonyhigman Anthony Higman @anthonyhigman ·
29m

YouTube In-feed video ads now include both YouTube networks and no opt out. Specifically for in-feed video ads.

#PPCchat

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ppckirk Kirk Williams @ppckirk ·
1h

Going to record a podcast today with @Ben__Kruger digging into "Improving the Google Rep + Advertiser Relationships". What questions should I ask, or things should I bring up #ppcchat?

(We'll hit the normal things discussed on Twitter but I don't want to miss any ponderings)

Reply on Twitter 1641096060012744706 Retweet on Twitter 1641096060012744706 1 Like on Twitter 1641096060012744706 4 Twitter 1641096060012744706
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