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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – September 2, 2022

Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:

  • LinkedIn’s New Business Manager: A Quality-of-Life Update for Advertisers (The LinkedIn Ads Newsletter)
  • Twitter shopping features could lead to ‘individual or societal harm,’ according to leaked memo (The Verge)
  • Facebook moves to settle Cambridge Analytica lawsuit (TechCrunch)
  • Microsoft Ads (again) extends RSA migration to Feb. 2023 (Search Engine Land)
  • What Sephora’s CCPA Fine Means for Multi-Location Retailers (Street Fight Magazine)
  • Why Sephora’s $1.2 million settlement with California should be a wake-up call for companies (Marketing Brew)
  • Rehearsal US Retail and E-Commerce Recap, first half of 2022 [VIDEO] (Retail Geek)
  • Snapchat Launches New ‘Dual’ Camera Option, Similar to BeReal (Social Media Today)
  • YouTube is testing a new “Promotions” Tab (Search Engine Land)
  • Widely Viewed Content Report: Companion Guide (Meta)
  • Instagram Updates its Teen Safety Tools to Further Limit Potentially Harmful Exposure in the App (Social Media Today)
  • Special Ad Audiences Going Away for Facebook Targeting (Jon Loomer)
  • Google’s PMax, Meta’s Advantage+, and the logic of total advertising automation (Mobile Dev Memo)
  • Why Swoon abandoned its DTC arm and is using Amazon to fulfill all its online orders (Modern Retail)
  • Google announces 4 new Shopping campaign features (Search Engine Land)
  • Snap’s chief business officer is leaving to run ads at Netflix (The Verge)
  • How to Use Video Ads for B2B Lead Generation (Group Twenty Seven)
  • Meta reaches $37.5 mln settlement of Facebook location tracking lawsuit (Reuters)
  • Snapchat lawsuit of $35 million in Illinois (Iubenda)
  • Amazon Dabbles in Social Commerce (Street Fight Magazine)
  • A Guide to GTINs (Take Some Risk)
  • Google updates privacy threshold for Analytics Search Queries report (Search Engine Land)

Tweets

Commerce folks: We’ve got a virtual Think Retail event happening today at 10am PT/1pm ET to share holiday trends, strategies & product deep-dives. Register here https://t.co/Wx3QHBf2I2.
And, a quick look at 5 new & notable updates & features for merchants …

— AdsLiaison (@adsliaison) August 30, 2022

Filed Under: ICYMI, News

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esperinbound Esper Inbound @esperinbound ·
2h

This day in search marketing history: January 29
https://buff.ly/3JnAnq8
#ppcchat #esperfeed

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colarosa_ Alessandro Colarossi @colarosa_ ·
8h

Attention shopify store owners and agencies who help those with shopify -- this is a fantastic resource: https://analyzify.app/shopify-google-analytics/ga4

Great job @analyzify

#ppcchat #ppc #shopify #googleads #GA4

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mikeryanretail Mike Ryan @mikeryanretail ·
11h

Just for fun, here’s an article I wrote over four years ago
#PPCchat

https://smarter-ecommerce.com/blog/en/google-shopping/beyond-click-metrics/

Reply on Twitter 1619426164417904642 Retweet on Twitter 1619426164417904642 Like on Twitter 1619426164417904642 Twitter 1619426164417904642
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