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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – September 2, 2022

Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:

  • LinkedIn’s New Business Manager: A Quality-of-Life Update for Advertisers (The LinkedIn Ads Newsletter)
  • Twitter shopping features could lead to ‘individual or societal harm,’ according to leaked memo (The Verge)
  • Facebook moves to settle Cambridge Analytica lawsuit (TechCrunch)
  • Microsoft Ads (again) extends RSA migration to Feb. 2023 (Search Engine Land)
  • What Sephora’s CCPA Fine Means for Multi-Location Retailers (Street Fight Magazine)
  • Why Sephora’s $1.2 million settlement with California should be a wake-up call for companies (Marketing Brew)
  • Rehearsal US Retail and E-Commerce Recap, first half of 2022 [VIDEO] (Retail Geek)
  • Snapchat Launches New ‘Dual’ Camera Option, Similar to BeReal (Social Media Today)
  • YouTube is testing a new “Promotions” Tab (Search Engine Land)
  • Widely Viewed Content Report: Companion Guide (Meta)
  • Instagram Updates its Teen Safety Tools to Further Limit Potentially Harmful Exposure in the App (Social Media Today)
  • Special Ad Audiences Going Away for Facebook Targeting (Jon Loomer)
  • Google’s PMax, Meta’s Advantage+, and the logic of total advertising automation (Mobile Dev Memo)
  • Why Swoon abandoned its DTC arm and is using Amazon to fulfill all its online orders (Modern Retail)
  • Google announces 4 new Shopping campaign features (Search Engine Land)
  • Snap’s chief business officer is leaving to run ads at Netflix (The Verge)
  • How to Use Video Ads for B2B Lead Generation (Group Twenty Seven)
  • Meta reaches $37.5 mln settlement of Facebook location tracking lawsuit (Reuters)
  • Snapchat lawsuit of $35 million in Illinois (Iubenda)
  • Amazon Dabbles in Social Commerce (Street Fight Magazine)
  • A Guide to GTINs (Take Some Risk)
  • Google updates privacy threshold for Analytics Search Queries report (Search Engine Land)

Tweets

Commerce folks: We’ve got a virtual Think Retail event happening today at 10am PT/1pm ET to share holiday trends, strategies & product deep-dives. Register here https://t.co/Wx3QHBf2I2.
And, a quick look at 5 new & notable updates & features for merchants …

— AdsLiaison (@adsliaison) August 30, 2022

Filed Under: ICYMI, News

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marketingsoph Sophie Logan @marketingsoph ·
3 Apr

Hello incredibly dramatic & over the top Google Ads alert.

One low-performing keyword can HARM MY WHOLE ACCOUNT?

This is a ridiculous alert. What kind of language is that to describe having low CTR keywords in an account?

#GoogleAds #PPCChat #PPC

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chriskos Chris Kostecki @chriskos ·
3 Apr

Still looking for examples of Google Ads Led Forms opening on a Google hosted page that appears to be on the destination host domain.

#ppcchat

Chris Kostecki @chriskos

#ppcchat Does anyone us Lead Form Extensions & have seen the experience change recently? Looking for any documentation. Current experience hijacks the click with display url of domain/form instead of having it as a serp option INSTEAD of clicking to site.

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ppckirk Kirk Williams @ppckirk ·
3 Apr

#ppcchat gosh it's going to be quiet around here without @Ben__Kruger mixing things up. 😆

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