Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- LinkedIn’s New Business Manager: A Quality-of-Life Update for Advertisers (The LinkedIn Ads Newsletter)
- Twitter shopping features could lead to ‘individual or societal harm,’ according to leaked memo (The Verge)
- Facebook moves to settle Cambridge Analytica lawsuit (TechCrunch)
- Microsoft Ads (again) extends RSA migration to Feb. 2023 (Search Engine Land)
- What Sephora’s CCPA Fine Means for Multi-Location Retailers (Street Fight Magazine)
- Why Sephora’s $1.2 million settlement with California should be a wake-up call for companies (Marketing Brew)
- Rehearsal US Retail and E-Commerce Recap, first half of 2022 [VIDEO] (Retail Geek)
- Snapchat Launches New ‘Dual’ Camera Option, Similar to BeReal (Social Media Today)
- YouTube is testing a new “Promotions” Tab (Search Engine Land)
- Widely Viewed Content Report: Companion Guide (Meta)
- Instagram Updates its Teen Safety Tools to Further Limit Potentially Harmful Exposure in the App (Social Media Today)
- Special Ad Audiences Going Away for Facebook Targeting (Jon Loomer)
- Google’s PMax, Meta’s Advantage+, and the logic of total advertising automation (Mobile Dev Memo)
- Why Swoon abandoned its DTC arm and is using Amazon to fulfill all its online orders (Modern Retail)
- Google announces 4 new Shopping campaign features (Search Engine Land)
- Snap’s chief business officer is leaving to run ads at Netflix (The Verge)
- How to Use Video Ads for B2B Lead Generation (Group Twenty Seven)
- Meta reaches $37.5 mln settlement of Facebook location tracking lawsuit (Reuters)
- Snapchat lawsuit of $35 million in Illinois (Iubenda)
- Amazon Dabbles in Social Commerce (Street Fight Magazine)
- A Guide to GTINs (Take Some Risk)
- Google updates privacy threshold for Analytics Search Queries report (Search Engine Land)
Tweets
Commerce folks: We’ve got a virtual Think Retail event happening today at 10am PT/1pm ET to share holiday trends, strategies & product deep-dives. Register here https://t.co/Wx3QHBf2I2.
And, a quick look at 5 new & notable updates & features for merchants …— AdsLiaison (@adsliaison) August 30, 2022