This week’s chat was hosted by Julie Friedman Bacchini and the topic was “What Metrics Matter in PPC in 2022”.
Q1: What are the metrics that you think are most important in managing and evaluating PPC in 2022?
Q2: Have the metrics that you track and/or rely on changed in the past 2 years? If so, how?
Q3: What metrics do clients or stakeholders care about or ask about the most?
Q4: What is the most overrated PPC metric, in your opinion, in 2022?
Q5: What is the most underrated PPC metric, in your opinion, in 2022?
Read the full chat recap here.
Listen to the podcast recap here.
(Podcasts are also available in iTunes and Google).