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PPCChat

The Official Home of the Twitter Chat

What Metrics Matter in PPC in 2022? – August 30, 2022

This week’s chat was hosted by Julie Friedman Bacchini and the topic was “What Metrics Matter in PPC in 2022”.

Questions

Q1: What are the metrics that you think are most important in managing and evaluating PPC in 2022?

Q2: Have the metrics that you track and/or rely on changed in the past 2 years? If so, how?

Q3: What metrics do clients or stakeholders care about or ask about the most?

Q4: What is the most overrated PPC metric, in your opinion, in 2022?

Q5: What is the most underrated PPC metric, in your opinion, in 2022?

Recaps

Read the full chat recap here.

Listen to the podcast recap here.

(Podcasts are also available in iTunes and Google).

Filed Under: Chat Recaps

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Chat Recaps

  • ICYMI – Great PPC Posts You May Have Missed This Week – June 2, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – May 26, 2023
  • Google Marketing Live 2023 BINGO
  • ICYMI – Great PPC Posts You May Have Missed This Week – May 19, 2023
  • Chat Recap – PPC Pitfalls – May 16, 2023

Follow #ppcchat On Twitter

#ppcchat

marketingsoph Sophie Logan @marketingsoph ·
3 Apr

Hello incredibly dramatic & over the top Google Ads alert.

One low-performing keyword can HARM MY WHOLE ACCOUNT?

This is a ridiculous alert. What kind of language is that to describe having low CTR keywords in an account?

#GoogleAds #PPCChat #PPC

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chriskos Chris Kostecki @chriskos ·
3 Apr

Still looking for examples of Google Ads Led Forms opening on a Google hosted page that appears to be on the destination host domain.

#ppcchat

Chris Kostecki @chriskos

#ppcchat Does anyone us Lead Form Extensions & have seen the experience change recently? Looking for any documentation. Current experience hijacks the click with display url of domain/form instead of having it as a serp option INSTEAD of clicking to site.

Reply on Twitter 1642901970166988800 Retweet on Twitter 1642901970166988800 Like on Twitter 1642901970166988800 Twitter 1642901970166988800
ppckirk Kirk Williams @ppckirk ·
3 Apr

#ppcchat gosh it's going to be quiet around here without @Ben__Kruger mixing things up. 😆

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