Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- Inside digital audio’s media measurement challenges, both major and mythical (The Drum)
- Strong Q3 So Far for Amazon Sponsored Products Advertisers (Tinuiti)
- How and why DTC advertising hasn’t cooled off as much as once thought (DigiDay)
- Take Your Ecommerce Business to the Max with Google Performance Max: What It Is, Why It Works, & 10 Best Practices (Common Thread Collective)
- Ex-Twitter exec blows the whistle, alleging reckless and negligent cybersecurity policies (CNN)
- Twitter whistleblower won hacker acclaim for exposing software flaws (Washington Post)
- Musk’s Legal Team Subpoenas Former Twitter CEO Jack Dorsey for Upcoming Court Hearing (Social Media Today)
- Snap agrees to $35 million settlement over privacy lawsuit (The Verge)
- Twitter’s security alarm (Axios)
- The Optmyzr Study On Responsive Search Ad Performance 2022 (Optmyzr)
- New data shows long Covid is keeping as many as 4 million people out of work (Brookings)
- Google Ads Performance Max: 10 Dos, Don’ts, Watchouts & Workarounds (Wordstream)
- Instagram’s newest copycat target is BeReal (EMarketer)
- Named Functions and New Functions In Google Sheets For 2022 (Ben Collins)
- TikTok’s Comin’ for Your Location, Tests ‘Nearby’ Feed (Gizmodo)
- TikTok Tests a New ‘Nearby’ Content Feed, Which Could Become a Major Consideration for Brands (Social Media Today)
- Twitter Whistleblowing Report Actually Seems To Confirm Twitter’s Legal Argument, While Pretending To Support Musk’s (TechDirt)
- EV Charging-Station Operators Set to Battle for Ad Dollars (Wall Street Journal)
- Google out-of-home ads available for Display and 360 (Search Engine Land)
- Google Makes Out of Home Inventory Available in Display and Video 360 Campaigns (Social Media Today)
Tweets
PMax Creative.
The lever paid search people didn’t know they needed. Sure you can run feed only PMax. We are seeing great results when adding assets. PMax has 3 levers:
1⃣Feed
2⃣Creative
3⃣SignalsHow do we think about creative with PMax? 🧵 #ppcchat
— Duane Brown 🇨🇦🏳️🌈 3x Vax’ed! (@duanebrown) August 18, 2022
☄️ OPTIMIZATION: Improving Performance in Performance Max 💯 (Part 3)
While there aren’t many levers to manually optimize campaigns, our job is to guide the machines. 🤖
Here’s a breakdown of what you can do. 🦾#PPCChat #PerformanceMax
Time for a thread! 🧵 👇 pic.twitter.com/UAfSIqQ0a5
— 𝙼𝚎𝚗𝚊𝚌𝚑𝚎𝚖 𝙰𝚗𝚒 Ⓜ️ Google Ads 📈 (@MenachemAni) August 25, 2022