Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I though worth sharing:
- Snapchat+ Tops 1 Million Paying Customers, Adds Four New Features (Variety)
- Helpful Tools to Manage and Moderate Facebook Conversations (Social Media Examiner)
- Instagram Publishes New Guide to Setting Up Shops and Product Tags in the App (Social Media Today)
- Cost of living impact, economy shrinkage, cutting marketing spend: 5 interesting stats to start your week (Marketing Week)
- New Google Tag Improves Privacy, Ad Management (Practical ECommerce)
- Walmart Reaches Streaming Deal With Paramount+ (Wall Street Journal)
- Report: Apple wants to triple its revenue from ads business, likely expanding Search Ads to Maps app (9 to 5 Mac)
- Performance Max Optimization: 9 Ways to Improve Performance (Savvy Revenue)
- Scoop: Oracle begins auditing TikTok’s algorithms (Axios)
- Should You Switch To GA4 Now? What You Need To Know (Search Engine Journal)
- How to Use LinkedIn Business Manager: A Guide for Marketers (Social Media Examiner)
- TikTok Launches New Shopping Ads as it Continues to Push Ahead with its eCommerce Integrations (Social Media Today)
- Shopping Ads: Harness the power of TikTok communities and convert demand into sales (TikTok)
- Smart TV sales are recovering, but their ad dominance has dwindled (Insider Intelligence)
- Twitter Outlines New Ad Improvements in Line with Evolving Data Privacy Approaches (Social Media Today)
- REPORTING: Maximize Insights from Performance Max (Part 2: Reporting) (JXT Group)
- Meta Provides New Tips to Help Brands Mitigate the Impacts of Audience Data Loss on iOS (Social Media Today)
- Troubleshoot Why You Can’t Delete Your Business Manager (Meta)
- TikTok Jumps Into Local Events (Street Fight Magazine)
- Instagram gets mean about sending video clips to TikTok (The Verge)
- Pinterest Launches New Streamlined In-App Purchase Process for Shopify Merchants (Social Media Today)
- Amazon is internally testing a TikTok-like feed in its app (TechCrunch)
Very salient and penetrating analysis from @benthompson in today’s Stratechery daily update. Ben includes in the update a link to an article that questions the impact of ATT: I wanted to address some of the points made within (1/X) https://t.co/YA9chV0I71
— Eric Seufert (@eric_seufert) August 15, 2022
if you’re a merchant or creator, I’m here to tell you that Shopify Collabs is A THING.
and by “A THING” I mean THE THING that’s built to help you:
1. collab with a community of merchants or creators
2. effectively reach more customers + drive sales
3. grow your brandA THING🧵
— Shopify (@Shopify) August 16, 2022