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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – August 19, 2022

Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I though worth sharing:

  • Snapchat+ Tops 1 Million Paying Customers, Adds Four New Features (Variety)
  • Helpful Tools to Manage and Moderate Facebook Conversations (Social Media Examiner)
  • Instagram Publishes New Guide to Setting Up Shops and Product Tags in the App (Social Media Today)
  • Cost of living impact, economy shrinkage, cutting marketing spend: 5 interesting stats to start your week (Marketing Week)
  • New Google Tag Improves Privacy, Ad Management (Practical ECommerce)
  • Walmart Reaches Streaming Deal With Paramount+ (Wall Street Journal)
  • Report: Apple wants to triple its revenue from ads business, likely expanding Search Ads to Maps app (9 to 5 Mac)
  • Performance Max Optimization: 9 Ways to Improve Performance (Savvy Revenue)
  • Scoop: Oracle begins auditing TikTok’s algorithms (Axios)
  • Should You Switch To GA4 Now? What You Need To Know (Search Engine Journal)
  • How to Use LinkedIn Business Manager: A Guide for Marketers (Social Media Examiner)
  • TikTok Launches New Shopping Ads as it Continues to Push Ahead with its eCommerce Integrations (Social Media Today)
  • Shopping Ads: Harness the power of TikTok communities and convert demand into sales (TikTok)
  • Smart TV sales are recovering, but their ad dominance has dwindled (Insider Intelligence)
  • Twitter Outlines New Ad Improvements in Line with Evolving Data Privacy Approaches (Social Media Today)
  • REPORTING: Maximize Insights from Performance Max (Part 2: Reporting) (JXT Group)
  • Meta Provides New Tips to Help Brands Mitigate the Impacts of Audience Data Loss on iOS (Social Media Today)
  • Troubleshoot Why You Can’t Delete Your Business Manager (Meta)
  • TikTok Jumps Into Local Events (Street Fight Magazine)
  • Instagram gets mean about sending video clips to TikTok (The Verge)
  • Pinterest Launches New Streamlined In-App Purchase Process for Shopify Merchants (Social Media Today)
  • Amazon is internally testing a TikTok-like feed in its app (TechCrunch)

Very salient and penetrating analysis from @benthompson in today’s Stratechery daily update. Ben includes in the update a link to an article that questions the impact of ATT: I wanted to address some of the points made within (1/X) https://t.co/YA9chV0I71

— Eric Seufert (@eric_seufert) August 15, 2022

if you’re a merchant or creator, I’m here to tell you that Shopify Collabs is A THING.

and by “A THING” I mean THE THING that’s built to help you:

1. collab with a community of merchants or creators
2. effectively reach more customers + drive sales
3. grow your brand

A THING🧵

— Shopify (@Shopify) August 16, 2022

Filed Under: ICYMI, News

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colarosa_ Alessandro Colarossi @colarosa_ ·
58m

Attention shopify store owners and agencies who help those with shopify -- this is a fantastic resource: https://analyzify.app/shopify-google-analytics/ga4

Great job @analyzify

#ppcchat #ppc #shopify #googleads #GA4

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mikeryanretail Mike Ryan @mikeryanretail ·
4h

Just for fun, here’s an article I wrote over four years ago
#PPCchat

https://smarter-ecommerce.com/blog/en/google-shopping/beyond-click-metrics/

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cthompsonatl Chris Thompson @cthompsonatl ·
4h

Here is a closer look at the benefits of a Performance Max campaign and how it can help your business grow.
#SEM #PPCChat #DigitalMarketing

https://christhompson.blog/2023/01/28/performance-max-campaigns-what-you-need-to-know/

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