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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – August 12, 2022

Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:

  • The Struggles of B2B PPC Marketing (Knucklepuck)
  • Teens, Social Media and Technology 2022 (Pew Research Center)
  • Meta Launches New B2B Advertising Audiences to Help Marketers Reach Key Decision Makers (Social Media Today)
  • Snapchat Shares New Data on the Importance of Brands Supporting Inclusion and Social Causes (Social Media Today)
  • Brands are using forums like Reddit for awareness and product development (Modern Retail)
  • FTC Explores Rules Cracking Down on Commercial Surveillance and Lax Data Security Practices (FTC)
  • Sensitive data ruling by Europe’s top court could force broad privacy reboot (TechCrunch)
  • TikTok Starts Layoffs in Company-Wide Restructuring (Wired)
  • How to Avoid Common Case Study Mistakes (Case Study Buddy)
  • How to make a GA4 landing page report in 10 easy steps (Search Engine Land)
  • How Apple’s Secretive Ad Tech Strategy Goes Beyond Search Ads (AdAge)
  • Snap Launches New ‘Family Center’ so Parents Can Monitor Who Their Teens are Interacting with in the App (Social Media Today)
  • DOJ Is Preparing to Sue Google Over Ad Market as Soon as September (Bloomberg)
  • Navigating Change in PPC: 6 Keys to Help PPC Marketers Adapt to Change (Optmyzr)

Filed Under: ICYMI, News

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marketingsoph Sophie Logan @marketingsoph ·
3 Apr

Hello incredibly dramatic & over the top Google Ads alert.

One low-performing keyword can HARM MY WHOLE ACCOUNT?

This is a ridiculous alert. What kind of language is that to describe having low CTR keywords in an account?

#GoogleAds #PPCChat #PPC

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chriskos Chris Kostecki @chriskos ·
3 Apr

Still looking for examples of Google Ads Led Forms opening on a Google hosted page that appears to be on the destination host domain.

#ppcchat

Chris Kostecki @chriskos

#ppcchat Does anyone us Lead Form Extensions & have seen the experience change recently? Looking for any documentation. Current experience hijacks the click with display url of domain/form instead of having it as a serp option INSTEAD of clicking to site.

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ppckirk Kirk Williams @ppckirk ·
3 Apr

#ppcchat gosh it's going to be quiet around here without @Ben__Kruger mixing things up. 😆

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