Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- The Struggles of B2B PPC Marketing (Knucklepuck)
- Teens, Social Media and Technology 2022 (Pew Research Center)
- Meta Launches New B2B Advertising Audiences to Help Marketers Reach Key Decision Makers (Social Media Today)
- Snapchat Shares New Data on the Importance of Brands Supporting Inclusion and Social Causes (Social Media Today)
- Brands are using forums like Reddit for awareness and product development (Modern Retail)
- FTC Explores Rules Cracking Down on Commercial Surveillance and Lax Data Security Practices (FTC)
- Sensitive data ruling by Europe’s top court could force broad privacy reboot (TechCrunch)
- TikTok Starts Layoffs in Company-Wide Restructuring (Wired)
- How to Avoid Common Case Study Mistakes (Case Study Buddy)
- How to make a GA4 landing page report in 10 easy steps (Search Engine Land)
- How Apple’s Secretive Ad Tech Strategy Goes Beyond Search Ads (AdAge)
- Snap Launches New ‘Family Center’ so Parents Can Monitor Who Their Teens are Interacting with in the App (Social Media Today)
- DOJ Is Preparing to Sue Google Over Ad Market as Soon as September (Bloomberg)
- Navigating Change in PPC: 6 Keys to Help PPC Marketers Adapt to Change (Optmyzr)