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PPCChat

The Official Home of the Twitter Chat

It’s Not You, It’s Google Ads – August 9, 2022

This week’s chat was hosted by Amalia Fowler and the topic was “It’s Not You, It’s Google Ads”.

Questions

Q1: It’s well known there are a *lot* of changes that happen to the Google Ads platform and therefore, how we work. What changes have stymied you or frustrated you the most recently?

Q2: Let’s start with match type shifts and lack of SQR data. How has this affected your account, and what strategies have you found to mitigate it? Don’t forget to indicate if you have specific industry strategies for Ecomm, Lead Gen or B2B

Q3: Moving on to RSAs. With the sunset (death) of ETAs, what is your go-to RSA strategy? Do you have one, or like me, are you just figuring it out as you go? (If you’re a client reading this don’t worry I have a strategy called test it and see)

Q4: On to Performance Max. Just a quick one to start. Have you tried Pmax? Yes/No and why?

Q5: For those of you who have tried Performance Max – what tips and tricks or things to avoid can you give those of us on the fence (or way, way over in a faraway field)? If you haven’t tried it, what in particular could someone help you with?

Q6: We’re often stuck between the needs of stakeholders (bosses, clients) and Google’s changes. What advice do you have on approaching those stakeholders and balancing those interests?

Q7: Last one #PPCChat! It’s a two parter (or choose your own adventure). 7a: What do you wish Google would do differently when releasing new features? 7b: What’s something you learned from someone today you didn’t know before?


Recaps

Read the full chat recap here.

Listen to the podcast recap here.

(Podcasts are also available on iTunes and Google).

Filed Under: Chat Recaps, Google Ads, Guest Host

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Chat Recaps

  • ICYMI – Great PPC Posts You May Have Missed This Week – January 27, 2023
  • Platform Layoffs & PPC – How to Navigate the Bumpy Road – January 24, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – January 20, 2023
  • AI (Artificial Intelligence) & PPC – January 17, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – January 13, 2023

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1tagupta Ekta @1tagupta ·
2h

Flexing on the @GoogleAds results :)

A 3.393x ROAS on a low-ticket E-com in Sweden.

#ppc #ppcchat #googleads

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vcubeworks VCubeWorks @vcubeworks ·
9h

Top Most 7 Popular PPC Adversing Platforms https://vcubeworks.com/ppc-advertising-advertising/ #PPC2023 #ppcchat #DigitalMarketingServices #vcubeworks #paidads

Reply on Twitter 1619270146316697604 Retweet on Twitter 1619270146316697604 2 Like on Twitter 1619270146316697604 2 Twitter 1619270146316697604
esperinbound Esper Inbound @esperinbound ·
13h

This day in search marketing history: January 28
https://buff.ly/3ja0VAv
#ppcchat #esperfeed

Reply on Twitter 1619199853229215746 Retweet on Twitter 1619199853229215746 Like on Twitter 1619199853229215746 Twitter 1619199853229215746
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