Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- Why You Should Be Testing Meta’s Shops Ads (Foxwell Digital)
- Google’s Local Services Ads platform has a problem with spam (Search Engine Land)
- Simplifying measurement with the Google tag (Google Ads)
- Google releases simple, centralized tag solution (Search Engine Land)
- Google Ads – How to set up offline conversion tracking & value-based bidding (Closed Loop)
- One Tag to Rule Them All – Introducing the New Google Tag (Simo Ahava)
- TikTok Publishes New Guide on How Advertisers Can Navigate New Data Privacy Restrictions on iOS (Social Media Today)
- How to Exclude Placements in Google Performance Max Campaigns (Originally: Smart Shopping Campaign Placement Exclusions) (Zato Marketing)
- How to See Placements in Google Performance Max Campaigns (Zato Marketing)
- DTC Trends: 10 Insights from DTC Experts and Notable Stats (Shopify)
- The Big Story: Meta’s HIPAA Violations And The Rise Of MMM (AdExchanger Podcast)
- How Pinterest hopes to catch up to the e-commerce boom (DigiDay)
Twitter Threads
The new Google tag, which we shared a bit about at GML, is rolling out. The aim is to make tagging easier & ensure reliable measurement for the long-term. If you’re already using the global site tag (gtag.js), you don’t need to take any action, but here are some things to know 🧵
— AdsLiaison (@adsliaison) August 2, 2022
Google has a preview of the new “Google Tag” in their GA4 demo account that they announced at Google Marketing Live in May.
Anyone using the gtag.js version of tags for Google Ads, Google Analytics, etc will soon receive new functionality. (No retagging is necessary) pic.twitter.com/6Q6JaVsfQC
— Charles Farina (@CharlesFarina) July 6, 2022