Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- How to set up Performance Max campaigns the right way (Search Engine Land)
- HOW TO: Maximize Performance with Google Performance Max (Part 1: Setup) (JXT Group)
- Twitter Adds 9 Million Users, Posts Lower Revenue Result Amid Musk Takeover Fiasco (Social Media Today)
- Meta Commits $150 Million to Support the Ongoing Operation of its Oversight Board (Social Media Today)
- LinkedIn Launches Native Carousel Posting Option (Social Media Today)
- PPC survival: Handling inflation and being ready for a recession (Search Engine Land)
- How and When to Use the Different Amazon Ads Bidding Strategies (JumpFly)
- Zuck Turns Up The Heat (The Verge)
- Why Netflix’s Ad Business Could Be a Juggernaut (The Motley Fool)
- Roku’s Vision Of Personalization And The Future Of First-Party Data (MediaPost)
- ‘I’ve always been obsessed with the user shopping experience’: How Julie Bornstein plans to transform shopping on Pinterest (Modern Retail)
- Shopify laying off 10% of staff as explosive pandemic growth fizzles (CNBC)
- Google Ads for B2B: How to overcome challenges, platform limitations (Search Engine Land)
- BeReal: What’s the appeal of Gen Z’s new fave app, and how can brands participate? (BANKNOTES)
- Google delays cookie-cutting to 2024 (CNBC)
- Google Revenue Verification Report confirms buyer, publisher ad spend (Search Engine Land)
- 5 Metaverse Marketing Considerations for Brands (Multichannel Merchant)
- Facebook says Apple iOS privacy change will result in $10 billion revenue hit this year (CNBC)
- Apple beats on revenue and profit, expects growth to accelerate despite ‘pockets of softness’ (CNBC)
- Instagram’s Chief Says it Will Halt its Full-Screen Format Test, Scale Back AI-Recommended Posts (Social Media Today)
- Expanding testing for the Privacy Sandbox for the Web [moving the cookie removal timeline] (Google)
- Google Expands Deadline for Phasing Out Tracking Cookies to 2024 (Social Media Today)
Twitter Threads
With Amazon taking up more and more of the #eCommerce market share each year, many of our clients ask us: Should my brand be selling on Amazon?
It’s a big decision to make, with lots of factors to consider — but we’ll attempt to cover the most important ones in today’s thread: pic.twitter.com/RAITb6iTxW
— Inflow® (@goinflow) July 26, 2022
There are many strategic analyses of Alphabet’s Q2 earnings, so I’ll be really practical: are clicks growing & what is this costing me?
tl;dr:
Mild click growth at sustained high prices. Bid & inventory environment fully controlled by Google. Check campaign profits.#ppcchat pic.twitter.com/hxXiom456l— Mike Ryan (@mikeryanretail) July 28, 2022
Apple earnings call starts now. Will live tweet. Prior thread below: https://t.co/HDPEFidzPn
— Patrick McGee (@PatrickMcGee_) July 28, 2022