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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – July 29, 2022

Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:

  • How to set up Performance Max campaigns the right way (Search Engine Land)
  • HOW TO: Maximize Performance with Google Performance Max (Part 1: Setup) (JXT Group)
  • Twitter Adds 9 Million Users, Posts Lower Revenue Result Amid Musk Takeover Fiasco (Social Media Today)
  • Meta Commits $150 Million to Support the Ongoing Operation of its Oversight Board (Social Media Today)
  • LinkedIn Launches Native Carousel Posting Option (Social Media Today)
  • PPC survival: Handling inflation and being ready for a recession (Search Engine Land)
  • How and When to Use the Different Amazon Ads Bidding Strategies (JumpFly)
  • Zuck Turns Up The Heat (The Verge)
  • Why Netflix’s Ad Business Could Be a Juggernaut (The Motley Fool)
  • Roku’s Vision Of Personalization And The Future Of First-Party Data (MediaPost)
  • ‘I’ve always been obsessed with the user shopping experience’: How Julie Bornstein plans to transform shopping on Pinterest (Modern Retail)
  • Shopify laying off 10% of staff as explosive pandemic growth fizzles (CNBC)
  • Google Ads for B2B: How to overcome challenges, platform limitations (Search Engine Land)
  • BeReal: What’s the appeal of Gen Z’s new fave app, and how can brands participate? (BANKNOTES)
  • Google delays cookie-cutting to 2024 (CNBC)
  • Google Revenue Verification Report confirms buyer, publisher ad spend (Search Engine Land)
  • 5 Metaverse Marketing Considerations for Brands (Multichannel Merchant)
  • Facebook says Apple iOS privacy change will result in $10 billion revenue hit this year (CNBC)
  • Apple beats on revenue and profit, expects growth to accelerate despite ‘pockets of softness’ (CNBC)
  • Instagram’s Chief Says it Will Halt its Full-Screen Format Test, Scale Back AI-Recommended Posts (Social Media Today)
  • Expanding testing for the Privacy Sandbox for the Web [moving the cookie removal timeline] (Google)
  • Google Expands Deadline for Phasing Out Tracking Cookies to 2024 (Social Media Today)

Twitter Threads

With Amazon taking up more and more of the #eCommerce market share each year, many of our clients ask us: Should my brand be selling on Amazon?

It’s a big decision to make, with lots of factors to consider — but we’ll attempt to cover the most important ones in today’s thread: pic.twitter.com/RAITb6iTxW

— Inflow® (@goinflow) July 26, 2022

There are many strategic analyses of Alphabet’s Q2 earnings, so I’ll be really practical: are clicks growing & what is this costing me?

tl;dr:
Mild click growth at sustained high prices. Bid & inventory environment fully controlled by Google. Check campaign profits.#ppcchat pic.twitter.com/hxXiom456l

— Mike Ryan (@mikeryanretail) July 28, 2022

Apple earnings call starts now. Will live tweet. Prior thread below: https://t.co/HDPEFidzPn

— Patrick McGee (@PatrickMcGee_) July 28, 2022

Filed Under: ICYMI, News

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ppckirk Kirk Williams @ppckirk ·
41m

Going to record a podcast today with @Ben__Kruger digging into "Improving the Google Rep + Advertiser Relationships". What questions should I ask, or things should I bring up #ppcchat?

(We'll hit the normal things discussed on Twitter but I don't want to miss any ponderings)

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esperinbound Esper Inbound @esperinbound ·
41m

5 must-know Reddit Ads tactics for B2B marketers
https://buff.ly/3KgNl9b
#ppcchat #esperfeed

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optmyzr Optmyzr @optmyzr ·
54m

We got a special host for a special PPC Town Hall in @navahf this time.

Join her, @motokohunt, @runnerkik, & @andreacruz92 on PPC Town Hall in 1 hour: https://www.youtube.com/watch?v=lACqzQxFAJA

#ppcchat

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