This week’s chat was hosted by Julie Friedman Bacchini and the topic was “PPC Myths & Misconceptions”. It was a lively discussion with lots of participants. We only got to 3 questions, with over half the chat spent on Q1!
Q1: What are the biggest general PPC myths you’ve encountered from clients or stakeholders? How did you dispel them?
Q2: What are the biggest PPC myths you’ve encountered in the industry, in other words things that get discussed by PPC practitioners that you think qualify as myths How/do you dispel them?
Q3: How about myths that are pushed by the platforms?
Read the full chat recap here.
Listen to the podcast recap here.
(Podcasts are also available on iTunes and Google).