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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – July 22, 2022

Because we all know how easy it is to miss a great PPC post or thread in any given week, so here are the ones I saw that I though worth sharing:

  • Google Makes ‘Ads Creative Studio’ Tool Available to All Businesses (Social Media Today)
  • Crypto companies are cutting social ad spend (Marketing Brew)
  • Twitter says Elon Musk’s argument to delay trial “fails at every level” (Axios)
  • Ready, Set, Shop on YouTube (YouTube)
  • How To Connect Your YouTube Channel To Shopify (Search Engine Journal)
  • Amazon Prime Day Results: Analysis & Key Insights for 2022 (Tinuiti)
  • New internal documents could bolster antitrust case against Google, Amazon (Politico)
  • Facebook Shifts Resources From News to Focus on Creator Economy (Wall Street Journal)
  • eCommerce Trends Report (eCommerce Fuel)
  • Performance Max Campaigns: Framework for Online Retailers (Webinar w/ Mike Ryan – Smarter Ecommerce)
  • TikTok Provides New Insight into the Potential of Live-Stream Shopping [Infographic] (Social Media Today)
  • Upgrade to Performance Max to prepare for the holidays (Google Ads)
  • Amazon plans two Prime shopping events this year, with second one in Q4 (CNBC)
  • How to Steer the Google Ads Machine with Negative Keywords (Adalysis)
  • Does Reddit even have an ads policy? (Search Engine Land)
  • Accessible Social Guide
  • Vodafone & Deutsche Telekom to introduce persistent user tracking (Simple Analytics)
  • Meta Launches Updated Facebook Feed Format, Moving it More into Line With TikTok (Social Media Today)
  • Amazon: how ecommerce group became the world’s third largest digital advertising player (Financial Times)
  • Web3 Legal: What Projects Need to Consider (Social Media Examiner)
  • Snapchat Reaches 347 Million Daily Actives, Sees Slower Revenue Growth in Q2 (Social Media Today)

This is amazing — Google just dropped their own ad creation and management software and it’s available now here: https://t.co/7TDbq7e5rl.

Super stoked to test this out!https://t.co/6l1zBiksE8

— Cory Dobbin 🙇 (@CoryDobbin) July 18, 2022

HOW TO: Maximize Performance with Performance Max! 📈

We’ve been testing Google Ads Performance Max campaigns since it was released in beta.

We’ve learned a lot since then. Sharing it all here now!#PPCChat #PerformanceMax

Time for a thread! 🧵 👇 pic.twitter.com/86vBUfTInP

— 𝙼𝚎𝚗𝚊𝚌𝚑𝚎𝚖 𝙰𝚗𝚒 Ⓜ️ Google Ads 📈 (@MenachemAni) July 21, 2022

GA4 is a massive change from the status quo we know as Universal Analytics. To help, here’s the Ultimate Thread to learn:

• Guide to get GA4 up & running
• 10 reasons to implement GA4 today
• How to build a Landing Page report
• Using the Realtime Report
• And MUCH more…

— Krista Seiden (@kristaseiden) June 28, 2022

Filed Under: ICYMI, News

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ppckirk Kirk Williams @ppckirk ·
28m

Going to record a podcast today with @Ben__Kruger digging into "Improving the Google Rep + Advertiser Relationships". What questions should I ask, or things should I bring up #ppcchat?

(We'll hit the normal things discussed on Twitter but I don't want to miss any ponderings)

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esperinbound Esper Inbound @esperinbound ·
28m

5 must-know Reddit Ads tactics for B2B marketers
https://buff.ly/3KgNl9b
#ppcchat #esperfeed

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optmyzr Optmyzr @optmyzr ·
40m

We got a special host for a special PPC Town Hall in @navahf this time.

Join her, @motokohunt, @runnerkik, & @andreacruz92 on PPC Town Hall in 1 hour: https://www.youtube.com/watch?v=lACqzQxFAJA

#ppcchat

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