Because we all know how easy it is to miss a great PPC post or thread in any given week, so here are the ones I saw that I though worth sharing:
- Google Makes ‘Ads Creative Studio’ Tool Available to All Businesses (Social Media Today)
- Crypto companies are cutting social ad spend (Marketing Brew)
- Twitter says Elon Musk’s argument to delay trial “fails at every level” (Axios)
- Ready, Set, Shop on YouTube (YouTube)
- How To Connect Your YouTube Channel To Shopify (Search Engine Journal)
- Amazon Prime Day Results: Analysis & Key Insights for 2022 (Tinuiti)
- New internal documents could bolster antitrust case against Google, Amazon (Politico)
- Facebook Shifts Resources From News to Focus on Creator Economy (Wall Street Journal)
- eCommerce Trends Report (eCommerce Fuel)
- Performance Max Campaigns: Framework for Online Retailers (Webinar w/ Mike Ryan – Smarter Ecommerce)
- TikTok Provides New Insight into the Potential of Live-Stream Shopping [Infographic] (Social Media Today)
- Upgrade to Performance Max to prepare for the holidays (Google Ads)
- Amazon plans two Prime shopping events this year, with second one in Q4 (CNBC)
- How to Steer the Google Ads Machine with Negative Keywords (Adalysis)
- Does Reddit even have an ads policy? (Search Engine Land)
- Accessible Social Guide
- Vodafone & Deutsche Telekom to introduce persistent user tracking (Simple Analytics)
- Meta Launches Updated Facebook Feed Format, Moving it More into Line With TikTok (Social Media Today)
- Amazon: how ecommerce group became the world’s third largest digital advertising player (Financial Times)
- Web3 Legal: What Projects Need to Consider (Social Media Examiner)
- Snapchat Reaches 347 Million Daily Actives, Sees Slower Revenue Growth in Q2 (Social Media Today)
This is amazing — Google just dropped their own ad creation and management software and it’s available now here: https://t.co/7TDbq7e5rl.
Super stoked to test this out!https://t.co/6l1zBiksE8
— Cory Dobbin 🙇 (@CoryDobbin) July 18, 2022
HOW TO: Maximize Performance with Performance Max! 📈
We’ve been testing Google Ads Performance Max campaigns since it was released in beta.
We’ve learned a lot since then. Sharing it all here now!#PPCChat #PerformanceMax
Time for a thread! 🧵 👇 pic.twitter.com/86vBUfTInP
— 𝙼𝚎𝚗𝚊𝚌𝚑𝚎𝚖 𝙰𝚗𝚒 Ⓜ️ Google Ads 📈 (@MenachemAni) July 21, 2022
GA4 is a massive change from the status quo we know as Universal Analytics. To help, here’s the Ultimate Thread to learn:
• Guide to get GA4 up & running
• 10 reasons to implement GA4 today
• How to build a Landing Page report
• Using the Realtime Report
• And MUCH more…— Krista Seiden (@kristaseiden) June 28, 2022