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PPCChat

The Official Home of the Twitter Chat

Beyond The Click – Leaning Into CRO for PPC – July 12, 2022

This week’s chat was hosted by Julie Friedman Bacchini and the topic was “Beyond The Click – Leaning Into CRO for PPC”.

The questions we discussed were:

  • Q1: What, if anything, does the term CRO mean to you?
  • Q2: Do you have any experience in CRO (conversion rate optimization) and/or have you worked on or with the teams who are responsible for the web site/landing page experience?
  • Q3: Is it part of your regular practice to review landing pages and/or web sites when either pitching or working on PPC accounts? Why or why not?
  • Q4: Do your clients or stakeholders view the post click experience to be part of your responsibility? How do you address post click issues with them when you find them?
  • Q5: What is the biggest hindrance, post click, that you have encountered for the accounts you have worked on? Were you able to do anything about it?

Chat Recaps

Read the full chat recap here.

Listen to the podcast recap here.

(Podcasts are also available on iTunes and Google).

Filed Under: Chat Recaps

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Submit it here!

Chat Recaps

  • Google Analytics 4 – Dealing with the Inevitable – August 16, 2022
  • ICYMI – Great PPC Posts You May Have Missed This Week – August 12, 2022
  • It’s Not You, It’s Google Ads – August 9, 2022
  • ICYMI – Great PPC Posts You May Have Missed This Week – August 5, 2022
  • Things I Wish I Knew When I Started In PPC – August 2, 2022

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sourcemktgm Source Marketing Material @sourcemktgm ·
25m

Google Ads Editor – Your Secret Tool To PPC Efficiency https://sourcemarketingmaterial.com/marketing-tools/google-ads-editor-your-secret-tool-to-ppc-efficiency/

#googleads #google #googleppc #ppc #payperclick #ppcchat #PPCMarketing #advertisers #digitalmarketingstrategies #digitalmarketing #digitalhealth #googleadwords

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coreykmedia Corey Koehler 💡 @coreykmedia ·
32m

Been getting a bunch of these lately.

Not finding anything on how to correct it.

Anyone else seeing it?

#ppcchat #googleads

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esperinbound Esper Inbound @esperinbound ·
32m

What is Social Media Marketing? Facts and Resources for 2022
https://buff.ly/3Ay9Pxu
#ppcchat #esperfeed

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