Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- Three Things Marketers Should Know About Ad Spending Trends (Wall Street Journal)
- What are Identical Keywords and why they matter for Google Ads (Search Engine Land)
- โGentleminionsโ trend shows the power of TikTok (SmartBrief)
- Location, health, and other sensitive information: FTC committed to fully enforcing the law against illegal use and sharing of highly sensitive data (FTC)
- TikTok Adds New Inventory Filters to Ensure Safe Ad Placement in the App (Social Media Today)
- How Brands Can Prepare for a Federal Privacy Law (Street Fight Magazine)
- How Zero-Party Data Helps Marketers Avoid Generational Stereotypes (Total Retail)
- Disney strikes a big adtech deal with The Trade Desk as Disney+ expands into ads (Tech Crunch)
- What’s new in Google Analytics 4 in July (Google Analytics)
- Google Ads Performance Max Campaigns Gains Several New Features (Search Engine Roundtable)
- Italy’s competition watchdog probes Google over data portability (Reuters)
- Kids and teens now spend more time watching TikTok than YouTube new data shows (Tech Crunch)
- DOJ Poised to Rebuff Google Concessions to Avoid Antitrust Suit (Bloomberg)
- Pinterest stock: PINS soars after Elliott Management buys over 9% stake (Fast Company)
- Stop Segmenting Shopping Ads by Margin or ROAS (Zato Marketing)
- Beyond Page Views: Evaluating Content Success (KickPoint)
- An organizational update (TikTok)