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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – June 17, 2022

Because we all know how easy it is to miss a great PPC post or thread in any given week, here are some that I saw that I thought worth sharing:

  • Google Ads To Address Concerns Over Third-Party Sales Solicitations & Poor Advice (SEO Roundtable)
  • Elon Musk to address Twitter employees for first time in Town Hall (Reuters)
  • Performance Max: Part One – Best Practices for Set-Up and Assets (JumpFly)
  • If You Haven’t Considered Snapchat Yet, Here’s Why You Should (JumpFly)
  • Snapchat Advertising Video Tutorials (Snapchat for Business)
  • Google Hit With Privacy Suit Over Real-Time Bidding (MediaPost)
  • Everything You Need To Know About Google Performance Max Campaigns (Justin Brooke)
  • Search marketers agree: automation the least favorite part of PPC (Search Engine Land)
  • Firefox Total Cookie Protection Blocks Creepy Ad Trackers (Search Engine Journal)
  • Facebook Is Receiving Sensitive Medical Information from Hospital Websites (The Markup)
  • How to find the balance between creativity and automation in PPC (Search Engine Land)
  • Roku Stock Jumps After Unveiling Walmart E-Commerce Partnership (The Hollywood Reporter)
  • IAB updates advertising measurement standards for video games (Marketing Brew)
  • Instagram’s Main Feed Is Going Full Screen (Search Engine Journal)
  • Pinterest introduces Idea ads and paid partnership tools (Search Engine Land)
  • Musk’s Twitter Plans Remain Vague After First Q and A with Company Staff (Social Media Today)
  • New Report Highlights TikTok’s Rising Value as a Promotional Option for SMBs (Social Media Today)

Filed Under: ICYMI, News

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kylepetz Kyle Petzinger @kylepetz ·
4h

What do you include in the cost half of your definition of CAC?

#marketingtwitter #D2C #PPCChat

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jyllsaskingales Jyll Saskin Gales (she/her) @jyllsaskingales ·
5h

This is big: Bill Ready, head of commerce at Google, is going to be CEO of Pinterest.

Puts his #gml2022 keynote in even more interesting light 👀

#PPCChat

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themarketinganu Anu aka PPC Live UK founder 🎙️🗣️ @themarketinganu ·
6h

Putting an audit checklist template together and had to delete the line - "Structure Camapigns by Match Type" 😬 Geez - talk about one of the most it depends advice ever now!
Next - Ad Copy.🤦🏾‍♀️
Ps. Will be making this publicly available to help grow my mail list.😉
#PPCChat

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